Why YouTube Belongs in Your Marketing Ecosystem with LaShonda Brown
Description
On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.
Key takeaways:
- Leveraging YouTube for passive income generation
- The power of live streaming for service providers
- Creating engaging content without burnout
- Optimizing your YouTube channel to drive traffic to your offers
- Balancing authenticity with strategic content creation
- Integrating content creation with client work
- Common pitfalls to avoid when starting a YouTube channel
- The impact of "reckless generosity" in business
LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.
Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops
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