Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.

What You’ll Learn:

• What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.
• Why understanding and using UTMs is essential for making informed marketing decisions.
• How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.
• Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.
• The critical difference between internal and external links and why it matters for your tracking accuracy.

Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.

Links & Resources:

• Rebecca’s Blog Post on UTMs: Three Groves Marketing Blog
• Download the Free Marketing Measurement Playbook: Marketing Measurement Playbook
• Google UTM Builder Tool: Google UTM Link Creator
• Connect with Rebecca on Instagram: @threegroves

Remember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!

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• If you’re ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.

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