In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women.

Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.

Takeaways

• Consistency is crucial, but inconsistency can be okay.
• Ruthie's journey reflects the challenges of working moms.
• Social media should be part of a broader strategy.
• Finding alignment in business is essential for success.
• Helping brands that serve moms is the mission.
• Networking with like-minded founders is invaluable.
• Moms play a vital role in shaping the future.
• Creating a supportive work environment is important.
• Ruthie encourages sharing business pivots and shifts.

Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking

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