Summer Re-Run: Understanding the Sales Equation to Set Intentional Business Goals that Guide Marketing Strategy
Description
As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.
Takeaways
- The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
- Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
- The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
- The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.
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