In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.

Takeaways

• Instagram should be part of a larger marketing strategy and not the sole focus.
• Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
• The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
• Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with Melissa
Check out the Powerful Women Rising Speednetworking Event and
subscribe to the Powerful Women Rising Podcast.

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Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! 

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