From nursing homes to wellness empires... Delfin Ward's entrepreneurial journey is full of surprises. Discover how he built a thriving business and overcame unexpected challenges. In This Episode: 00:00 Introduction to Delphine Ward's Journey 00:56 From Occupational Therapy to Entrepreneurship 01:49 The Catalyst for Change 04:16 Starting and Growing Generator Lab 11:51 Creative Marketing Strategies 15:35 Leadership and Team Building 23:17 Lessons Learned and Future Plans 39:03 Top Three Rejuvenation Tips 39:12 The Importance of Sleep 40:09 Travel Sleep Hacks 40:56 Mouth Tape for Better Sleep 42:15 Personal Development Investments 43:19 Sales Process and Hiring 47:22 Organic Marketing Strategies 49:34 Micro-Influencers and Content Creation 55:08 Future Plans for Generator Lab 01:00:37 Rapid Fire Questions 01:09:31 Final Advice for Entrepreneurs The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/182
CrowdHealth CEO Andy Schoonover shares his journey of disrupting the healthcare industry with a revolutionary crowdsourcing model that puts patients first. In This Episode: 00:06 - The Birth of Crowd Health 01:30 - Personal Healthcare Struggles 02:17 - The Cost of Medical Procedures 03:27 - Challenges with Health Insurance 03:40 - Starting Crowd Health 03:56 - Early Customers and Growth 04:26 - Healthcare Industry Insights 05:58 - Crowdsourcing in Healthcare 08:59 - The War with Big Insurance 11:19 - Elevator Pitch for Crowd Health 13:21 - Market Forces in Healthcare 17:21 - Cash-Based Healthcare Benefits 24:34 - Customer Acquisition Strategies 31:41 - The Big Health Event 31:46 - Telling Stories: Real-Life Health Journeys 32:12 - Cost-Saving Healthcare Solutions 35:14 - Incentivizing Metabolic Health 43:15 - Community-Based Healthcare 53:23 - Entrepreneurial Insights and Future Goals The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/181
From bouncer to building a successful cash-based physical therapy practice with Jared Carter of Carter Physiotherapy. In This Episode: 00:00 - Introduction and Welcoming Jared Carter 01:14 - Mercenary vs. Missionary Business Philosophy 02:31 - Jared's Early Entrepreneurial Spirit 03:49 - First Job as a Bouncer 07:33 - Transition to Physical Therapy 08:02 - Private Physical Therapist for a Wealthy Couple 15:06 - Starting Carter Physiotherapy 15:18 - Challenges of a Cash-Based Practice 21:40 - Marketing Strategies and AI in Healthcare 30:51 - The Future of AI and Storytelling 35:17 - The Unexpected Solution: The Automobile 35:43 - AI's Potential and Ethical Dilemmas 37:57 - The Arms Race of AI Development 39:21 - Misconceptions About Out-of-Network Services 41:44 - The Importance of Value-Based Conversations 43:33 - Transitioning to Cash Pay Services 44:47 - The Impact of Mergers and Acquisitions 47:46 - Effective Communication with Patients 52:01 - The Power of Niching in Healthcare 56:17 - A Personal Mission: Neuron Regeneration 01:03:16 - Rapid Fire Questions and Final Advice The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/180
A solosode with ME (Corey Hiben) talking about the three ways a health brand can lean into Thanksgiving to grow their business. In This Episode 00:40 - Gratitude 02:35 - Relevance 04:30 - Stories The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/179
A solosode with ME (Corey Hiben) talking about the three ways a health brand can using branding to attract leads to them. In This Episode 00:20 - Clarity 02:09 - Consistency 04:15 - Connection The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/178
Building a protein drink empire with Billy Bosch of ICONIC Protein. In This Episode: 02:00 - Revenue is vanity and profit is sanity 05:00 - The challenge of dealing with investors 07:00 - Working with private equity 09:00 - The power of a pedigree 12:00 - The technology of a protein drink 14:30 - Working sales for Shell 16:30 - Slumlording 20:00 - Running a nightclub and events 25:00 - The birth of a protein drink company 27:00 - Learning sales 29:00 - The power of "cool" 31:00 - Coming up with a business name 34:00 - Marking > sales 36:00 - Sales versus branding 37:30 - "What can you do for me?" 38:00 - Playing the "deal" game 43:00 - Finding product market fit 45:00 - Talking longevity 49:00 - Building a personal brand 53:00 - Living forever 56:00 - Top longevity ingredients 59:00 - Longevity hacks 01:02:00 - Rapid fire questions 01:12:00 - Trust your intuition The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/177
A solosode with ME (Corey Hiben) talking about the three ways a health brand can differentiate themselves to attract more leads. In This Episode 00:13 - First 01:27 - Best 03:33 - Different The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/176
Nate Taylor of Keyspan teaches us what he's learned from 20+ years in sales. In This Episode: 02:00 - The stress of business 03:30 - Working for Mark Cuban 05:00 - How to sell something 06:30 - Know your "why" 06:30 - The importance of sales 11:30 - Sales for introverts 13:30 - The core of the sale is always the same 16:30 - The overlap of sales and marketing 18:30 - Working for LinkedIn 23:30 - The need for newness 29:30 - The birth of Keyspan 34:30 - Finding product market fit 37:30 - Raising money from friends and family 40:30 - Getting in front of your target market 43:30 - Lab work results 45:30 - Habit stacking 46:30 - Getting into hormonal health 49:30 - 20+ years of sales advice 51:30 - Rapid fire questions 01:08:00 - Surround yourself with people smarter than you The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/175
Tanya Manriquez of West Texas Speech Therapy teaches us how she went from dirt to dollars by building a successful practice and restaurant. In This Episode: 01:00 - Selling dirt and rocks 06:00 - Having to grow up quickly 16:00 - Figuring out the business you're ACTUALLY in 21:00 - How to stay motivated 23:30 - Adapting to your customers 27:00 - Running into brick walls in your business 31:00 - Parkinson's Law 34:00 - Bus test your business 38:00 - The advantage of lack of experience 41:00 - West Texas opportunities 46:00 - How to find new patients 49:30 - Teletherapy 52:00 - Competing in bodybuilding 54:00 - The life hack of signing up for something 01:00:00 - Getting taken out by a diuretic 01:04:00 - Getting a million-dollar loan 01:10:00 - Medical office sweets 01:13:00 - Rapid fire questions 01:20:30 - Take a risk The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/173
A solosode with ME (Corey Hiben) talking about the three ways to increase your landing page conversions. In This Episode 00:15 - Inspire 03:10 - Trust 06:15 - Clarity The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/172
Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business. In This Episode: 02:00 - Freeze'n for a reason 04:00 - Family entrepreneurship 09:00 - An early interest in working 13:30 - Management consulting 16:00 - The Texas A&M cult 19:00 - Game thinking 23:00 - The voice of the customer 27:30 - Focus on our sweet spot 32:00 - The leader's job is to cast the vision 34:00 - Hire A+ players 37:00 - The downside of asking questions 40:00 - Starting a cold plunge business 45:00 - Growing pains of a new business 49:00 - Connecting with your customers 55:00 - Building community 58:00 - Pull tabs 01:00:00 - The future of cold plunges 01:01:00 - A trash talking 9-year old 01:04:00 - Rapid fire questions 01:11:00 - Experiment The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/171
A solosode with ME (Corey Hiben) talking about the three steps to a killer email marketing strategy for health brands. In This Episode 01:40 - Capture 03:50 - Nurture 06:49 - Convert The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/170
Jim Donnelly of Humanaut Health & Restore Hyper Wellness teaches us his success secrets to becoming a serial entrepreneur. In This Episode: 03:30 - The habit of doing hard things 07:30 - 100 million dollars won't change your life 13:30 - Humble beginnings 21:30 - Early business lessons 25:00 - The business construct 28:30 - Golf ball restoration business 32:30 - Filing for bankruptcy 35:30 - Leading by example 39:00 - Working in corporate America 43:00 - Starting a travel blog 48:00 - Having a business partner 54:00 - Choosing your next business venture 58:00 - The uniqueness of Austin 01:00:00 - Restore Hyper Wellness 01:04:00 - How to know if your business is working 01:05:30 - The importance of FEELINGS 01:09:00 - Humanaut Health 01:17:00 - A collector of good people 01:21:00 - Raising an entrepreneurial family 01:28:00 - Learning from your failures 01:31:00 - Rapid fire questions 01:38:00 - Focus The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/169
A solosode with ME (Corey Hiben) talking about the three steps to defining your ideal niche to attract more leads. In This Episode 01:30 - Who's it for? 03:43 - The Problem 05:43 - The Solution The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/168
Brittan Morris of Atomic Outpost teaches us about the most insane sport you've never heard of and how he got into fitness coaching. In This Episode: 03:00 - Speed! 06:30 - The best job ever 10:00 - Growing up playing hockey 13:00 - Getting help from your parents 15:30 - Filthy Shades 16:30 - Don't start, buy 21:00 - Atomic Athlete 27:30 - Ghost kitchens 30:00 - Hybrid athletes 32:00 - Managing stress 37:30 - Cold plunging 41:00 - Challenging business partners 44:00 - Building a community 48:30 - The most insane sport no ones ever heard of 55:00 - Getting blindsided by a squirrel 58:00 - A season-ending race in Russia 01:09:00 - Russian banya 01:11:00 - Filmmaking 01:16:00 - Rapid fire questions 01:27:00 - Don't think, just do The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/167
A solosode with ME (Corey Hiben) talking about the three simple ways to generate more leads from referrals. In This Episode 00:50 - Ask 03:13 - Incentivize 05:35 - Collaborate The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/166
Josh Campbell of Human Improvement teaches us about the language of business. In This Episode: 02:00 - Brilliant birthday ideas 05:30 - Family entrepreneurship 09:00 - Epic Bars pivot 11:00 - The language of business 14:00 - Accounting made simple 17:00 - Pitching & sales 23:00 - Howard Schultz calling him crazy 26:30 - The power of branding to sell anything 30:30 - What is branding? 33:00 - Solving the wrong problem 35:00 - How to solve the right problem 40:00 - Getting feedback 45:00 - Using feedback to your advantage 47:30 - Finding product market fit 49:00 - Missionary vs mercenary 53:00 - Creating products people need 55:00 - Rapid fire questions 01:04:30 - Stop waiting for the perfect time The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/165
A solosode with ME (Corey Hiben) talking about the three pillars of a high converting website for health brands. In This Episode 01:13 - Traffic 03:40 - Trust 06:24 - Conversions The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/164
Kevin Young shares his personal story of going from a rocky upbringing to a catastrophe adjuster and starting his own business, Fasted Athlete. In This Episode: 03:30 - A work in progress 07:00 - Getting through challenges 12:00 - Trying to fill voids 15:00 - The boom in communities 18:00 - Family entrepreneurship 29:00 - Peanut butter jellies and no furniture 32:30 - The importance of relationships to health 37:00 - Relationship reviews 41:00 - Learning BJJ 51:00 - Getting in a fight 57:00 - Why he got a business degree 01:01:00 - Social programming 01:08:00 - Going to prison 01:12:00 - Catastrophe adjusting 01:24:00 - Walking away from a 300k salary 01:34:00 - Finding fulfillment in work 01:37:00 - I can't lose if I don't quit 01:39:00 - Fasted Athlete 01:48:30 - Find your authentic voice The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/163
A solosode with ME (Corey Hiben) talking about the three stages of content creation that will help health professionals attract more leads. In This Episode 01:55 - Stage 1 - Quantity 04:09 - Stage 2 - Quality 07:00 - Stage 3 - Amplification The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/162