DiscoverHealth Hustle - Business Lessons for Health Brands171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge
171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

Update: 2024-10-03
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Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business.


In This Episode:


02:00 - Freeze'n for a reason


04:00 - Family entrepreneurship


09:00 - An early interest in working


13:30 - Management consulting


16:00 - The Texas A&M cult


19:00 - Game thinking


23:00 - The voice of the customer


27:30 - Focus on our sweet spot


32:00 - The leader's job is to cast the vision


34:00 - Hire A+ players


37:00 - The downside of asking questions


40:00 - Starting a cold plunge business


45:00 - Growing pains of a new business


49:00 - Connecting with your customers


55:00 - Building community


58:00 - Pull tabs


01:00:00 - The future of cold plunges


01:01:00 - A trash talking 9-year old


01:04:00 - Rapid fire questions


01:11:00 - Experiment




⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠




⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠




Get all links, resources, and show notes at:


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171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

Corey Hiben