165 - The Language of Business for Health Brands with Josh Campbell of Human Improvement
Description
Josh Campbell of Human Improvement teaches us about the language of business.
In This Episode:
02:00 - Brilliant birthday ideas
05:30 - Family entrepreneurship
09:00 - Epic Bars pivot
11:00 - The language of business
14:00 - Accounting made simple
17:00 - Pitching & sales
23:00 - Howard Schultz calling him crazy
26:30 - The power of branding to sell anything
30:30 - What is branding?
33:00 - Solving the wrong problem
35:00 - How to solve the right problem
40:00 - Getting feedback
45:00 - Using feedback to your advantage
47:30 - Finding product market fit
49:00 - Missionary vs mercenary
53:00 - Creating products people need
55:00 - Rapid fire questions
01:04:30 - Stop waiting for the perfect time
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/165