DiscoverThe Health Business Builder Show177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein
177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

Update: 2024-11-14
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Building a protein drink empire with Billy Bosch of ICONIC Protein.




In This Episode:


02:00 - Revenue is vanity and profit is sanity


05:00 - The challenge of dealing with investors


07:00 - Working with private equity


09:00 - The power of a pedigree


12:00 - The technology of a protein drink


14:30 - Working sales for Shell


16:30 - Slumlording


20:00 - Running a nightclub and events


25:00 - The birth of a protein drink company


27:00 - Learning sales


29:00 - The power of "cool"


31:00 - Coming up with a business name


34:00 - Marking > sales


36:00 - Sales versus branding


37:30 - "What can you do for me?"


38:00 - Playing the "deal" game


43:00 - Finding product market fit


45:00 - Talking longevity


49:00 - Building a personal brand


53:00 - Living forever


56:00 - Top longevity ingredients


59:00 - Longevity hacks


01:02:00 - Rapid fire questions


01:12:00 - Trust your intuition




⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠




⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠




Get all links, resources, and show notes at:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/177

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177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

Corey Hiben