177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein
177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic ProteinDescription
Building a protein drink empire with Billy Bosch of ICONIC Protein.
In This Episode:
02:00 - Revenue is vanity and profit is sanity
05:00 - The challenge of dealing with investors
07:00 - Working with private equity
09:00 - The power of a pedigree
12:00 - The technology of a protein drink
14:30 - Working sales for Shell
16:30 - Slumlording
20:00 - Running a nightclub and events
25:00 - The birth of a protein drink company
27:00 - Learning sales
29:00 - The power of "cool"
31:00 - Coming up with a business name
34:00 - Marking > sales
36:00 - Sales versus branding
37:30 - "What can you do for me?"
38:00 - Playing the "deal" game
43:00 - Finding product market fit
45:00 - Talking longevity
49:00 - Building a personal brand
53:00 - Living forever
56:00 - Top longevity ingredients
59:00 - Longevity hacks
01:02:00 - Rapid fire questions
01:12:00 - Trust your intuition
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/177
United States
