The Health Business Builder Show
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© Corey Hiben
Description
A podcast about business and marketing in the health industry.
Uncovering the personal stories and the lessons learned from building a health-related business.
I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses.
Like your health, there is no one-size-fits-all model.
Uncovering the personal stories and the lessons learned from building a health-related business.
I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses.
Like your health, there is no one-size-fits-all model.
184 Episodes
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In this episode, I’m sharing my 10 favorite quotes from all my interviews in 2024. Whether you're a health-focused entrepreneur or looking to grow your business, these lessons are packed with actionable wisdom to help you succeed in 2025.
In This Episode:
00:00 - Overview of 2024 interviews with health-related business owners.
00:25 - "Become so memorable and so valuable that opportunities start to come to you."
02:00 - "Marketing is too important to be left alone to the marketing department."
03:15 - “Revenue is vanity and profit is sanity.”
04:55 - "Your degree of success is directly proportionate to the number of uncomfortable conversations you're willing to have."
07:10 - "A day that I don’t cry is a day that I don’t feel; a day I don’t feel is a wasted day."
09:45 - "Your job is not to convince anybody; your job is to show them what’s possible."
11:30 - "The only shortcut is surrounding yourself with people that have gotten where you want to go."
13:50 - “Get out there and just do the work, the market will give you feedback.”
16:50 - "Take imperfect action. Nothing’s ever going to feel good enough."
18:50 - "You’re never going to get there if you don’t start."
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/183
From nursing homes to wellness empires... Delfin Ward's entrepreneurial journey is full of surprises. Discover how he built a thriving business and overcame unexpected challenges.
In This Episode:
00:00 Introduction to Delphine Ward's Journey
00:56 From Occupational Therapy to Entrepreneurship
01:49 The Catalyst for Change
04:16 Starting and Growing Generator Lab
11:51 Creative Marketing Strategies
15:35 Leadership and Team Building
23:17 Lessons Learned and Future Plans
39:03 Top Three Rejuvenation Tips
39:12 The Importance of Sleep
40:09 Travel Sleep Hacks
40:56 Mouth Tape for Better Sleep
42:15 Personal Development Investments
43:19 Sales Process and Hiring
47:22 Organic Marketing Strategies
49:34 Micro-Influencers and Content Creation
55:08 Future Plans for Generator Lab
01:00:37 Rapid Fire Questions
01:09:31 Final Advice for Entrepreneurs
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/182
CrowdHealth CEO Andy Schoonover shares his journey of disrupting the healthcare industry with a revolutionary crowdsourcing model that puts patients first.
In This Episode:
00:06 - The Birth of Crowd Health
01:30 - Personal Healthcare Struggles
02:17 - The Cost of Medical Procedures
03:27 - Challenges with Health Insurance
03:40 - Starting Crowd Health
03:56 - Early Customers and Growth
04:26 - Healthcare Industry Insights
05:58 - Crowdsourcing in Healthcare
08:59 - The War with Big Insurance
11:19 - Elevator Pitch for Crowd Health
13:21 - Market Forces in Healthcare
17:21 - Cash-Based Healthcare Benefits
24:34 - Customer Acquisition Strategies
31:41 - The Big Health Event
31:46 - Telling Stories: Real-Life Health Journeys
32:12 - Cost-Saving Healthcare Solutions
35:14 - Incentivizing Metabolic Health
43:15 - Community-Based Healthcare
53:23 - Entrepreneurial Insights and Future Goals
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/181
From bouncer to building a successful cash-based physical therapy practice with Jared Carter of Carter Physiotherapy.
In This Episode:
00:00 - Introduction and Welcoming Jared Carter
01:14 - Mercenary vs. Missionary Business Philosophy
02:31 - Jared's Early Entrepreneurial Spirit
03:49 - First Job as a Bouncer
07:33 - Transition to Physical Therapy
08:02 - Private Physical Therapist for a Wealthy Couple
15:06 - Starting Carter Physiotherapy
15:18 - Challenges of a Cash-Based Practice
21:40 - Marketing Strategies and AI in Healthcare
30:51 - The Future of AI and Storytelling
35:17 - The Unexpected Solution: The Automobile
35:43 - AI's Potential and Ethical Dilemmas
37:57 - The Arms Race of AI Development
39:21 - Misconceptions About Out-of-Network Services
41:44 - The Importance of Value-Based Conversations
43:33 - Transitioning to Cash Pay Services
44:47 - The Impact of Mergers and Acquisitions
47:46 - Effective Communication with Patients
52:01 - The Power of Niching in Healthcare
56:17 - A Personal Mission: Neuron Regeneration
01:03:16 - Rapid Fire Questions and Final Advice
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/180
A solosode with ME (Corey Hiben) talking about the three ways a health brand can lean into Thanksgiving to grow their business.
In This Episode
00:40 - Gratitude
02:35 - Relevance
04:30 - Stories
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/179
A solosode with ME (Corey Hiben) talking about the three ways a health brand can using branding to attract leads to them.
In This Episode
00:20 - Clarity
02:09 - Consistency
04:15 - Connection
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/178
Building a protein drink empire with Billy Bosch of ICONIC Protein.
In This Episode:
02:00 - Revenue is vanity and profit is sanity
05:00 - The challenge of dealing with investors
07:00 - Working with private equity
09:00 - The power of a pedigree
12:00 - The technology of a protein drink
14:30 - Working sales for Shell
16:30 - Slumlording
20:00 - Running a nightclub and events
25:00 - The birth of a protein drink company
27:00 - Learning sales
29:00 - The power of "cool"
31:00 - Coming up with a business name
34:00 - Marking > sales
36:00 - Sales versus branding
37:30 - "What can you do for me?"
38:00 - Playing the "deal" game
43:00 - Finding product market fit
45:00 - Talking longevity
49:00 - Building a personal brand
53:00 - Living forever
56:00 - Top longevity ingredients
59:00 - Longevity hacks
01:02:00 - Rapid fire questions
01:12:00 - Trust your intuition
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/177
A solosode with ME (Corey Hiben) talking about the three ways a health brand can differentiate themselves to attract more leads.
In This Episode
00:13 - First
01:27 - Best
03:33 - Different
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/176
Nate Taylor of Keyspan teaches us what he's learned from 20+ years in sales.
In This Episode:
02:00 - The stress of business
03:30 - Working for Mark Cuban
05:00 - How to sell something
06:30 - Know your "why"
06:30 - The importance of sales
11:30 - Sales for introverts
13:30 - The core of the sale is always the same
16:30 - The overlap of sales and marketing
18:30 - Working for LinkedIn
23:30 - The need for newness
29:30 - The birth of Keyspan
34:30 - Finding product market fit
37:30 - Raising money from friends and family
40:30 - Getting in front of your target market
43:30 - Lab work results
45:30 - Habit stacking
46:30 - Getting into hormonal health
49:30 - 20+ years of sales advice
51:30 - Rapid fire questions
01:08:00 - Surround yourself with people smarter than you
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/175
Tanya Manriquez of West Texas Speech Therapy teaches us how she went from dirt to dollars by building a successful practice and restaurant.
In This Episode:
01:00 - Selling dirt and rocks
06:00 - Having to grow up quickly
16:00 - Figuring out the business you're ACTUALLY in
21:00 - How to stay motivated
23:30 - Adapting to your customers
27:00 - Running into brick walls in your business
31:00 - Parkinson's Law
34:00 - Bus test your business
38:00 - The advantage of lack of experience
41:00 - West Texas opportunities
46:00 - How to find new patients
49:30 - Teletherapy
52:00 - Competing in bodybuilding
54:00 - The life hack of signing up for something
01:00:00 - Getting taken out by a diuretic
01:04:00 - Getting a million-dollar loan
01:10:00 - Medical office sweets
01:13:00 - Rapid fire questions
01:20:30 - Take a risk
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/173
A solosode with ME (Corey Hiben) talking about the three ways to increase your landing page conversions.
In This Episode
00:15 - Inspire
03:10 - Trust
06:15 - Clarity
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/172
Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business.
In This Episode:
02:00 - Freeze'n for a reason
04:00 - Family entrepreneurship
09:00 - An early interest in working
13:30 - Management consulting
16:00 - The Texas A&M cult
19:00 - Game thinking
23:00 - The voice of the customer
27:30 - Focus on our sweet spot
32:00 - The leader's job is to cast the vision
34:00 - Hire A+ players
37:00 - The downside of asking questions
40:00 - Starting a cold plunge business
45:00 - Growing pains of a new business
49:00 - Connecting with your customers
55:00 - Building community
58:00 - Pull tabs
01:00:00 - The future of cold plunges
01:01:00 - A trash talking 9-year old
01:04:00 - Rapid fire questions
01:11:00 - Experiment
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/171
A solosode with ME (Corey Hiben) talking about the three steps to a killer email marketing strategy for health brands.
In This Episode
01:40 - Capture
03:50 - Nurture
06:49 - Convert
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/170
Jim Donnelly of Humanaut Health & Restore Hyper Wellness teaches us his success secrets to becoming a serial entrepreneur.
In This Episode:
03:30 - The habit of doing hard things
07:30 - 100 million dollars won't change your life
13:30 - Humble beginnings
21:30 - Early business lessons
25:00 - The business construct
28:30 - Golf ball restoration business
32:30 - Filing for bankruptcy
35:30 - Leading by example
39:00 - Working in corporate America
43:00 - Starting a travel blog
48:00 - Having a business partner
54:00 - Choosing your next business venture
58:00 - The uniqueness of Austin
01:00:00 - Restore Hyper Wellness
01:04:00 - How to know if your business is working
01:05:30 - The importance of FEELINGS
01:09:00 - Humanaut Health
01:17:00 - A collector of good people
01:21:00 - Raising an entrepreneurial family
01:28:00 - Learning from your failures
01:31:00 - Rapid fire questions
01:38:00 - Focus
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/169
A solosode with ME (Corey Hiben) talking about the three steps to defining your ideal niche to attract more leads.
In This Episode
01:30 - Who's it for?
03:43 - The Problem
05:43 - The Solution
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/168
Brittan Morris of Atomic Outpost teaches us about the most insane sport you've never heard of and how he got into fitness coaching.
In This Episode:
03:00 - Speed!
06:30 - The best job ever
10:00 - Growing up playing hockey
13:00 - Getting help from your parents
15:30 - Filthy Shades
16:30 - Don't start, buy
21:00 - Atomic Athlete
27:30 - Ghost kitchens
30:00 - Hybrid athletes
32:00 - Managing stress
37:30 - Cold plunging
41:00 - Challenging business partners
44:00 - Building a community
48:30 - The most insane sport no ones ever heard of
55:00 - Getting blindsided by a squirrel
58:00 - A season-ending race in Russia
01:09:00 - Russian banya
01:11:00 - Filmmaking
01:16:00 - Rapid fire questions
01:27:00 - Don't think, just do
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/167
A solosode with ME (Corey Hiben) talking about the three simple ways to generate more leads from referrals.
In This Episode
00:50 - Ask
03:13 - Incentivize
05:35 - Collaborate
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/166
Josh Campbell of Human Improvement teaches us about the language of business.
In This Episode:
02:00 - Brilliant birthday ideas
05:30 - Family entrepreneurship
09:00 - Epic Bars pivot
11:00 - The language of business
14:00 - Accounting made simple
17:00 - Pitching & sales
23:00 - Howard Schultz calling him crazy
26:30 - The power of branding to sell anything
30:30 - What is branding?
33:00 - Solving the wrong problem
35:00 - How to solve the right problem
40:00 - Getting feedback
45:00 - Using feedback to your advantage
47:30 - Finding product market fit
49:00 - Missionary vs mercenary
53:00 - Creating products people need
55:00 - Rapid fire questions
01:04:30 - Stop waiting for the perfect time
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/165
A solosode with ME (Corey Hiben) talking about the three pillars of a high converting website for health brands.
In This Episode
01:13 - Traffic
03:40 - Trust
06:24 - Conversions
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/164
Kevin Young shares his personal story of going from a rocky upbringing to a catastrophe adjuster and starting his own business, Fasted Athlete.
In This Episode:
03:30 - A work in progress
07:00 - Getting through challenges
12:00 - Trying to fill voids
15:00 - The boom in communities
18:00 - Family entrepreneurship
29:00 - Peanut butter jellies and no furniture
32:30 - The importance of relationships to health
37:00 - Relationship reviews
41:00 - Learning BJJ
51:00 - Getting in a fight
57:00 - Why he got a business degree
01:01:00 - Social programming
01:08:00 - Going to prison
01:12:00 - Catastrophe adjusting
01:24:00 - Walking away from a 300k salary
01:34:00 - Finding fulfillment in work
01:37:00 - I can't lose if I don't quit
01:39:00 - Fasted Athlete
01:48:30 - Find your authentic voice
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/163
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