Health Hustle - Business Lessons for Health Brands
Health Hustle - Business Lessons for Health BrandsSubscribed: 8Played: 373
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© Corey Hiben
Description
A podcast about business and marketing in the health industry.
Uncovering the personal stories and the lessons learned from building a health-related business.
I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses.
Like your health, there is no one-size-fits-all model.
Uncovering the personal stories and the lessons learned from building a health-related business.
I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses.
Like your health, there is no one-size-fits-all model.
178 Episodes
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Building a protein drink empire with Billy Bosch of ICONIC Protein.
In This Episode:
02:00 - Revenue is vanity and profit is sanity
05:00 - The challenge of dealing with investors
07:00 - Working with private equity
09:00 - The power of a pedigree
12:00 - The technology of a protein drink
14:30 - Working sales for Shell
16:30 - Slumlording
20:00 - Running a nightclub and events
25:00 - The birth of a protein drink company
27:00 - Learning sales
29:00 - The power of "cool"
31:00 - Coming up with a business name
34:00 - Marking > sales
36:00 - Sales versus branding
37:30 - "What can you do for me?"
38:00 - Playing the "deal" game
43:00 - Finding product market fit
45:00 - Talking longevity
49:00 - Building a personal brand
53:00 - Living forever
56:00 - Top longevity ingredients
59:00 - Longevity hacks
01:02:00 - Rapid fire questions
01:12:00 - Trust your intuition
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/177
A solosode with ME (Corey Hiben) talking about the three ways a health brand can differentiate themselves to attract more leads.
In This Episode
00:13 - First
01:27 - Best
03:33 - Different
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/176
Nate Taylor of Keyspan teaches us what he's learned from 20+ years in sales.
In This Episode:
02:00 - The stress of business
03:30 - Working for Mark Cuban
05:00 - How to sell something
06:30 - Know your "why"
06:30 - The importance of sales
11:30 - Sales for introverts
13:30 - The core of the sale is always the same
16:30 - The overlap of sales and marketing
18:30 - Working for LinkedIn
23:30 - The need for newness
29:30 - The birth of Keyspan
34:30 - Finding product market fit
37:30 - Raising money from friends and family
40:30 - Getting in front of your target market
43:30 - Lab work results
45:30 - Habit stacking
46:30 - Getting into hormonal health
49:30 - 20+ years of sales advice
51:30 - Rapid fire questions
01:08:00 - Surround yourself with people smarter than you
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/175
Tanya Manriquez of West Texas Speech Therapy teaches us how she went from dirt to dollars by building a successful practice and restaurant.
In This Episode:
01:00 - Selling dirt and rocks
06:00 - Having to grow up quickly
16:00 - Figuring out the business you're ACTUALLY in
21:00 - How to stay motivated
23:30 - Adapting to your customers
27:00 - Running into brick walls in your business
31:00 - Parkinson's Law
34:00 - Bus test your business
38:00 - The advantage of lack of experience
41:00 - West Texas opportunities
46:00 - How to find new patients
49:30 - Teletherapy
52:00 - Competing in bodybuilding
54:00 - The life hack of signing up for something
01:00:00 - Getting taken out by a diuretic
01:04:00 - Getting a million-dollar loan
01:10:00 - Medical office sweets
01:13:00 - Rapid fire questions
01:20:30 - Take a risk
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/173
A solosode with ME (Corey Hiben) talking about the three ways to increase your landing page conversions.
In This Episode
00:15 - Inspire
03:10 - Trust
06:15 - Clarity
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/172
Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business.
In This Episode:
02:00 - Freeze'n for a reason
04:00 - Family entrepreneurship
09:00 - An early interest in working
13:30 - Management consulting
16:00 - The Texas A&M cult
19:00 - Game thinking
23:00 - The voice of the customer
27:30 - Focus on our sweet spot
32:00 - The leader's job is to cast the vision
34:00 - Hire A+ players
37:00 - The downside of asking questions
40:00 - Starting a cold plunge business
45:00 - Growing pains of a new business
49:00 - Connecting with your customers
55:00 - Building community
58:00 - Pull tabs
01:00:00 - The future of cold plunges
01:01:00 - A trash talking 9-year old
01:04:00 - Rapid fire questions
01:11:00 - Experiment
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/171
A solosode with ME (Corey Hiben) talking about the three steps to a killer email marketing strategy for health brands.
In This Episode
01:40 - Capture
03:50 - Nurture
06:49 - Convert
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/170
Jim Donnelly of Humanaut Health & Restore Hyper Wellness teaches us his success secrets to becoming a serial entrepreneur.
In This Episode:
03:30 - The habit of doing hard things
07:30 - 100 million dollars won't change your life
13:30 - Humble beginnings
21:30 - Early business lessons
25:00 - The business construct
28:30 - Golf ball restoration business
32:30 - Filing for bankruptcy
35:30 - Leading by example
39:00 - Working in corporate America
43:00 - Starting a travel blog
48:00 - Having a business partner
54:00 - Choosing your next business venture
58:00 - The uniqueness of Austin
01:00:00 - Restore Hyper Wellness
01:04:00 - How to know if your business is working
01:05:30 - The importance of FEELINGS
01:09:00 - Humanaut Health
01:17:00 - A collector of good people
01:21:00 - Raising an entrepreneurial family
01:28:00 - Learning from your failures
01:31:00 - Rapid fire questions
01:38:00 - Focus
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/169
A solosode with ME (Corey Hiben) talking about the three steps to defining your ideal niche to attract more leads.
In This Episode
01:30 - Who's it for?
03:43 - The Problem
05:43 - The Solution
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/168
Brittan Morris of Atomic Outpost teaches us about the most insane sport you've never heard of and how he got into fitness coaching.
In This Episode:
03:00 - Speed!
06:30 - The best job ever
10:00 - Growing up playing hockey
13:00 - Getting help from your parents
15:30 - Filthy Shades
16:30 - Don't start, buy
21:00 - Atomic Athlete
27:30 - Ghost kitchens
30:00 - Hybrid athletes
32:00 - Managing stress
37:30 - Cold plunging
41:00 - Challenging business partners
44:00 - Building a community
48:30 - The most insane sport no ones ever heard of
55:00 - Getting blindsided by a squirrel
58:00 - A season-ending race in Russia
01:09:00 - Russian banya
01:11:00 - Filmmaking
01:16:00 - Rapid fire questions
01:27:00 - Don't think, just do
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/167
A solosode with ME (Corey Hiben) talking about the three simple ways to generate more leads from referrals.
In This Episode
00:50 - Ask
03:13 - Incentivize
05:35 - Collaborate
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/166
Josh Campbell of Human Improvement teaches us about the language of business.
In This Episode:
02:00 - Brilliant birthday ideas
05:30 - Family entrepreneurship
09:00 - Epic Bars pivot
11:00 - The language of business
14:00 - Accounting made simple
17:00 - Pitching & sales
23:00 - Howard Schultz calling him crazy
26:30 - The power of branding to sell anything
30:30 - What is branding?
33:00 - Solving the wrong problem
35:00 - How to solve the right problem
40:00 - Getting feedback
45:00 - Using feedback to your advantage
47:30 - Finding product market fit
49:00 - Missionary vs mercenary
53:00 - Creating products people need
55:00 - Rapid fire questions
01:04:30 - Stop waiting for the perfect time
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/165
A solosode with ME (Corey Hiben) talking about the three pillars of a high converting website for health brands.
In This Episode
01:13 - Traffic
03:40 - Trust
06:24 - Conversions
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/164
Kevin Young shares his personal story of going from a rocky upbringing to a catastrophe adjuster and starting his own business, Fasted Athlete.
In This Episode:
03:30 - A work in progress
07:00 - Getting through challenges
12:00 - Trying to fill voids
15:00 - The boom in communities
18:00 - Family entrepreneurship
29:00 - Peanut butter jellies and no furniture
32:30 - The importance of relationships to health
37:00 - Relationship reviews
41:00 - Learning BJJ
51:00 - Getting in a fight
57:00 - Why he got a business degree
01:01:00 - Social programming
01:08:00 - Going to prison
01:12:00 - Catastrophe adjusting
01:24:00 - Walking away from a 300k salary
01:34:00 - Finding fulfillment in work
01:37:00 - I can't lose if I don't quit
01:39:00 - Fasted Athlete
01:48:30 - Find your authentic voice
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/163
A solosode with ME (Corey Hiben) talking about the three stages of content creation that will help health professionals attract more leads.
In This Episode
01:55 - Stage 1 - Quantity
04:09 - Stage 2 - Quality
07:00 - Stage 3 - Amplification
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/162
Joel Cochran of Proclivity teaches us how he was able to break through self limiting beliefs and now helps other people do the same.
In This Episode:
04:30 - Listener testimonial
06:30 - Getting into coaching
09:00 - Finding meaningful work
12:00 - The curse of progress
14:00 - Finding clarity
17:30 - High in your chest or low in your gut
19:30 - Anxiety versus depression
23:00 - Attachment types
32:30 - Overcoming a trauma loop
40:30 - Avoiding soft talk
46:30 - We control what we don't trust
51:30 - Becoming aware
54:00 - Getting into therapy
58:00 - Separating from a business partner
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/161
A solosode with ME (Corey Hiben) talking about the three steps to finding your ideal client.
In This Episode
01:35 - Know your goats
03:55 - Graze in the right pastures
05:48 - Speak their language
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/160
Ravi Komatireddy MD of Daytona Health shares his personal story and how he eventually started his current business venture.
In This Episode:
03:30 - The top 27 reasons to love San Diego
09:30 - Getting on a zero-G flight
13:00 - The playground of billionaires
15:00 - Finding purpose and meaning
17:00 - Growing up with doctors
19:30 - His first business
22:30 - Confidence and resourcefulness
27:30 - Rule #1
29:30 - Vital space
31:30 - Flow states
34:00 - Focus on big problems
36:30 - Taking more breaks
40:30 - The trap of a founder
43:00 - The salmon story
55:30 - Being a creative problem solver
58:30 - Daytona Health
01:03:30 - The importance of relationships
01:06:30 - The difference between happiness and joy
01:08:00 - Rapid fire questions
01:12:30 - Don't try to do everything yourself
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/159
A solosode with ME (Corey Hiben) talking about the three basics of creating a sexy brand for a health business.
In This Episode
03:10 - Identity
05:25 - Experience
07:15 - Values
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/158
Mark Pinales teaches us how he went from being an obsessed runner to now running a successful coaching business.
In This Episode:
03:00 - How he got into running
06:00 - Running and business
10:30 - Living up to a coach
14:00 - Growth mindset
15:00 - How to build confidence
19:30 - Starting a coaching business
22:30 - Being a professional friend maker
24:30 - Social media growth
32:00 - Qualifying for the Olympics
36:00 - Don't automate what you can systematize
40:00 - The proposal
44:00 - Growing a coaching business
50:30 - Simplifying a coaching business
54:00 - Creating content that works
58:30 - Rapid fire questions
01:07:00 - Going pro
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/157
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