The Hummingbird Effect with Wendy Coulter

In this episode of 'The Hummingbird Effect,' Wendy Coulter, president of Hummingbird Creative Group, and strategist Hanna Jernigan sit down with Nate Cook, VP of Product Marketing at ABC Fitness, to explore the hidden power of branding and marketing. Nate shares valuable insights from his extensive experience, discussing everything from the importance of leveraging data in marketing and overcoming internal silos, to the impactful role of AI and innovation. Dive into Nate's compelling stories of how small changes in marketing strategies can lead to significant business outcomes, and get practical advice on how cross-team collaboration can accelerate growth and optimize workflows. Don’t miss this informative and engaging discussion that’s packed with actionable tips for CEOs, marketing leaders, and anyone looking to make a tangible impact through strategic branding and marketing.00:00 Introduction to Hummingbird Creative Group01:33 Meet Nate Cook: VP of Product Marketing at ABC Fitness03:22 The Role of Data in Marketing07:09 The Hummingbird Effect: Real-Life Examples11:42 The Power of Collaborative Culture14:28 Transforming Messaging Strategies19:28 Voice of the Customer: Insights and Tools21:40 Leveraging AI for Data Analysis22:18 Leveraging Basic Data Analysis24:07 Understanding Key Metrics in Marketing26:07 The Importance of Cross-Functional Collaboration27:34 Innovative Approaches in Marketing29:16 Utilizing AI for Efficiency33:20 Engaging Teams for Better Outcomes41:03 Final Thoughts and Contact Information

Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.00:00 Introduction to Hummingbird Creative Group01:10 Meet the Team: Hanna02:09 Guest Introduction: Briana Carter02:40 Briana's Journey in the Industry03:22 The Brilliantly Bonkers Tagline05:31 Educational Background and Career Path13:07 Transition to Marketing16:35 First Job Experiences19:46 Moving to Colorado and Career Growth23:14 Joining Page and Future Prospects24:58 Acquisition by Stantec: Embracing Change25:33 Navigating the Transition Phase27:18 The Hummingbird Effect in Marketing27:47 Social Media and Rebranding in Construction30:12 COVID-19: Challenges and Opportunities31:15 Capturing Stories from the Field33:21 Leveraging Thought Leadership37:02 Innovative Proposal Strategies39:57 Adapting to New Opportunities49:57 Advice for Marketers: Asking Questions and Taking Initiative53:24 Conclusion: Recap and Final Thoughts

Join Wendy Coulter, president of Hummingbird Creative Group, and Hanna as they sit down with Katie Nelson, CEO of Sales Uprising, to discuss the secrets of branding and business development. Katie shares her journey from running a consulting business to becoming a successful business coach, emphasizing the importance of small, consistent innovations—the hummingbird effect—in achieving significant growth. Learn about leveraging networks, maintaining cash flow, and the power of mindset and action in sales. Perfect for CEOs and business owners looking to enhance their marketing and branding strategies.00:00 Introduction to Hummingbird Creative Group01:49 Meet Katie Nelson: CEO of Sales Uprising02:43 Katie's Journey in Sales and Business Development06:54 The Hummingbird Effect in Action14:19 Mindset and Daily Sales Activities16:11 Challenges and Success Stories22:59 Leveraging Opportunities in Business Development27:09 Leveraging Networks Effectively28:27 Staying Nimble and Adaptable in Business29:12 The Willow Tree Analogy30:09 Handling Business Shutdowns33:27 The Importance of Experimentation39:10 Balancing Passion and Burnout46:25 Concluding Insights and Contact Information

Join Wendy Coulter, President and CEO of Hummingbird Creative Group, as she talks with Jenn McEwen, CEO of United Arts Council of Raleigh and Wake County. Discover how strategic small changes can have a significant impact on marketing, fundraising, and brand building. Learn about the experiences and learnings from Jen's career in arts management, including compelling storytelling for fundraising, sponsorship strategies, and fostering a positive organizational culture. This episode offers valuable insights for both nonprofits and businesses seeking to innovate and engage their audiences more effectively.00:00 Introduction to Hummingbird Creative Group00:45 The Hummingbird Effect Explained01:07 Meet the Team: Hanna Joins the Conversation01:35 Fun Facts and Banter02:45 Introducing Jenn McEwen05:43 Jen's Background and Career Journey09:10 United Arts Council: Mission and Impact10:18 The Hummingbird Effect in Action14:23 Sponsorship Strategies and Success Stories23:09 Building a Strong Nonprofit Culture24:08 Challenges in Nonprofit Work26:26 Rebranding and Storytelling26:53 Community Engagement and Arts Directory28:50 Advice for Organizations30:26 Innovation and Experimentation33:46 Focusing on Key Areas36:54 Strategic Pause for Growth41:02 Upcoming Events and Contact Information

Welcome to today's episode, hosted by Wendy Coulter, president of Hummingbird Creative Group, alongside marketing strategist Hanna. Joining them is Bri Hensley, Marketing Director for Queenstown Harbor. Learn how small innovations in marketing can lead to significant transformations in business. Bri shares her insights on transitioning from traditional to modern marketing strategies, emphasizing the importance of two-way communication with customers. By integrating customer feedback and creating a personal brand persona, Bri showcases how Queenstown Harbor has achieved increased visibility, engagement, and growth across multiple business pillars. Tune in for actionable insights on listening to your audience and transforming your brand!00:00 Introduction to Hummingbird Creative Group01:04 Meet the Team: Hannah Jernigan and Bri Hensley01:45 Bri's Journey and Experience04:01 The Hummingbird Effect in Action06:13 Transforming Marketing Strategies09:26 Measuring Success and Engagement11:35 Connecting with Diverse Audiences16:09 Company Culture and Employee Morale20:09 The Power of Experimentation26:12 Key Takeaways and Conclusion

In this episode, Wendy Colter and Hannah of Hummingbird Creative Group delve into the intriguing conversation with Kimberly Mitchell, owner of Home With Help. Kimberly shares her journey in buying a non-medical home care business, emphasizing that even without a love for marketing, success is possible through strategic delegation. The discussion spans her early challenges, significant marketing shifts, and the importance of innovation and community presence. Tune in for valuable insights into maintaining growth in the home health care industry and the importance of aligning business practices with core values.00:00 Introduction and Episode Recap02:36 Guest Introduction: Wendy Colter04:12 Meet Kimberly Mitchell: Balancing Business and Family06:48 The Importance of Community and Branding08:11 Navigating the Home Care Industry10:23 Marketing Strategies and Challenges13:45 The Hummingbird Effect: Small Changes, Big Impact24:17 Future Plans and Advice for Business Owners42:31 Conclusion and Contact Information

Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and innovative approaches. Discover how small changes and core values led to significant improvements in project outcomes, elevating her company's reputation and profitability. Mikki also delves into her public speaking, mentorship for women in trades, and her passion for seashells. Get inspired to find your own hummingbird effect and make a transformative impact in your field.00:00 Introduction to the Hummingbird Effect Podcast01:29 Meet Mikki Paradis: A Tradeswoman's Journey02:22 Challenges and Triumphs in the Drywall Business06:03 From Residential to Multifamily Construction07:28 Mikki's Ventures Beyond Drywall13:10 Seashell Enthusiast: A Surprising Hobby17:21 The Hummingbird Effect in Marketing27:48 The Recession and Software Innovation28:39 Consulting for AI Companies29:05 Creating Accurate Estimates30:45 Industry Leadership and Learning from Others34:29 Promoting Teamwork on Job Sites39:32 Encouraging Women in Construction41:48 The Importance of Mentorship46:51 Investing in Personal Comfort50:09 Final Thoughts and Reflections

Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable insights on navigating business challenges and staying connected with your community.00:00 Introduction to Hummingbird Creative Group01:00 Meet the Team: Wendy, Hanna, and guest, Ashley02:27 Fun Facts and Personal Stories05:16 Ashley’s Journey: From Furniture to Windows09:36 The Hummingbird Effect in Marketing12:47 Embracing Authenticity in Branding17:51 Handling Criticism and Staying Authentic21:08 Applying Lessons to Broader Marketing Strategies23:11 Authenticity in Business23:23 Adapting to Change24:09 Innovation and Experimentation24:58 The Impact of Social Media30:31 Networking and Community Engagement33:58 Rebranding and Recognition40:16 Finding Passion in Business43:32 Conclusion and Contact Information

In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation, and creating a successful hybrid workforce.00:00 Introduction to Hummingbird Creative Group01:04 Meet Hannah Jernigan: Marketing Strategist01:23 Guest Introduction: Kedma Ough and Her Journey02:25 Kedma's Background and Ninja VA05:01 The Hummingbird Effect in Business08:36 Transitioning from Staffing to Coaching13:23 Challenges and Solutions in VA Management19:39 Company Growth and Culture Shift23:22 Cultural Challenges and Leadership Expectations24:56 Empowering Employees and Generational Wealth28:19 Leadership Styles and Their Impact34:01 Innovation and the Art of Imagination39:48 The Hummingbird Effect in Action

Join Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in branding. Discover how small changes in your company's marketing or sales approach can significantly impact your business. Chris also talks about the importance of focusing on what works, the power of peer-to-peer learning, and creating a culture of positivity and innovation. Don't miss this episode packed with actionable tips and inspiring stories!00:00 Introduction to Brand Power01:02 Meet the Team: Wendy and Hannah02:03 Special Guest: Chris Dyer03:46 Chris Dyer's Journey to CEO07:58 The Hummingbird Effect in Business08:30 Empowering Unique Ideas12:34 Navigating Crises with Culture16:15 Focusing on Success18:36 Positive Shifts in Leadership22:15 Unlocking Business Potential23:13 Eliminating Distractions to Focus on Core Strengths24:54 Applying the 80/20 Rule in Sales26:01 Creating Space for Innovation28:15 Balancing Team Strengths for Success31:36 Avoiding Burnout by Letting Go37:33 Prioritizing Tasks for Maximum Impact39:43 Chris Dyer's Journey and Insights

Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, and the value of diversifying marketing efforts.00:00 Introduction to Brand Building01:03 Meet Hannah Jernigan01:51 Introducing Jen Katzir02:58 Jen's Journey to Burning Man04:02 The Essence of Burning Man06:41 Franchising We Fixit Garage Door and Gate09:59 The Hummingbird Effect in Business13:41 Innovative Solutions for Google Reviews17:20 Impact on Team Culture and Marketing19:23 The Slippery Slope of Tracking19:36 Introducing the Residential Maintenance Plan20:03 Emergency Garage Door Services21:02 Building Customer Relationships21:25 Expanding to Electronic Gates21:58 The Value of Word of Mouth22:58 Shifting Marketing Spend24:45 Diversifying Marketing Strategies27:18 The Importance of Google Presence28:05 Lessons for a New Venture31:04 The Hummingbird Effect32:36 Final Thoughts and Contact Information

In this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to becoming a successful sales entrepreneur, culminating in his current venture in Florida. They discuss the transformative impact of marketing strategies on business operations, leadership, and company culture. Glenn also provides valuable insights on trust-building, the importance of being nimble, and empowering teams. Tune in for practical tips and inspiring stories on achieving business success.00:00 Introduction and Purpose01:09 Meet the Team and Special Guest02:42 Glenn's Entrepreneurial Journey09:05 The Hummingbird Effect in Business11:33 Innovations and Adaptations18:12 Impact on Company Culture and Morale20:50 Lessons Learned and Advice23:09 Building a Flexible Environment23:34 Rapid Iteration and Feedback24:02 Empowering Teams with Decision-Making24:12 The Dollar Value Rule30:38 Leadership and Decision-Making32:28 Competing with Industry Giants35:56 Innovation and Brand Building38:55 The Importance of Trust in Sales40:47 Conclusion and Book Promotion

Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.00:00 Introduction to Brand Power00:13 The Hummingbird Effect01:08 Guest Introduction: Colin Macintosh01:52 Fun Facts and Achievements05:44 Personal Insights from Colin07:45 The Hummingbird Effect in Action09:35 Impact of COVID-19 on Business11:42 The Good Morning America Breakthrough15:49 The Ripple Effect of Giving Back21:34 Team Dynamics and Culture Shift24:52 Reinforcing Company Culture25:51 Understanding Customer Preferences27:51 The Birth of Sheets & Giggles29:58 Embracing the Jester Archetype31:26 Navigating Workplace Dynamics39:32 Branding and Marketing Insights44:18 Final Thoughts and Contact Information

In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The discussion concludes with practical advice on how marketers can effectively communicate the value of their efforts to finance-oriented executives, using relatable language and focusing on tangible business outcomes.00:00 Introduction and the Power of Branding01:24 Meet the Guest: Gee Ranasinha, CEO of Kexino05:31 The Neuroscience of Marketing09:13 Emotional Buying Decisions15:27 Challenges in Modern Marketing24:10 Contrary Thinking in Marketing30:15 The Power of Targeted Campaigns31:27 The Importance of Creative Execution31:59 Choosing the Right Channel for Your Audience33:11 The Behavioral Advantage of Direct Mail34:50 Costly Signaling in Marketing40:35 Bridging the Communication Gap with the C-Suite50:56 The Emotional Side of Marketing53:48 Final Thoughts and Key Takeaways

Dive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation. Christine shares insightful stories from her tenure at Cisco, focusing on the significance of company culture and the fascinating concept of the 'Hummingbird Effect.' Learn how a simple change, like a CEO donning jeans, can signal a transformative shift that fosters growth, innovation, and a positive work environment. Don't miss this inspiring discussion that highlights the intersection between culture, marketing, and strategic business growth.00:00 Introduction to Brand Power00:59 Meet Hanna Jernigan: Hummingbird's Marketing Strategist01:43 Welcoming Christine Bartlett: Visionary in Cybersecurity Marketing03:55 Christine's Journey: From Nonprofit to Cisco06:50 The Impact of Cultural Integration in Acquisitions09:55 The Hummingbird Effect: Small Changes, Big Results13:43 The Role of Culture in Brand and Marketing22:43 Valuations and the Importance of Culture in Acquisitions26:41 The Importance of Employee Happiness27:03 Leadership and Transparency28:40 Leveraging Culture in Campaigns29:11 Creativity in Cybersecurity Marketing32:01 Diversity and Team Dynamics33:15 Lessons from Cisco to SonicWall38:33 The Role of AI in Modern Business42:46 Reflecting on Leadership and Culture46:40 Final Thoughts and Inspirational Leadership

Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance of storytelling.00:00 Introduction and Spring Break Greetings00:43 The Hummingbird Effect in Branding01:15 Weather and Casual Conversation01:55 Introduction to Wirth Gregory and AI in Branding03:35 Wirth Gregory's Journey from Football to Tech06:02 AI Innovations in Football Coaching08:18 The Hummingbird Effect in Marketing Strategies12:14 Building Community and Brand Advocacy14:55 The Role of Content in Marketing27:50 Innovation and Experimentation in Marketing31:46 Conclusion and Final Thoughts

In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.00:00 Introduction to Wendy Coulter and Branding01:04 Meet Hannah: Fun Facts and Snow Outfits02:24 Introducing Guest Roy Osing: Be Different or Be Dead03:40 Roy's Journey: From Startup to Billion-Dollar Sales04:30 The Importance of Differentiation and Innovation08:47 Creating a Strategic Game Plan10:53 Innovative Approaches to Customer Engagement18:30 Eliminating Dumb Rules for Better Customer Experience20:47 Roy Osing's Company and Its Evolution23:04 Hiring for Goosebumps: Building a Caring Team32:11 The Goosebumps Story and Hummingbird Effect32:34 Measuring Customer Perception33:54 Creating a Caring Culture36:33 Challenges in Small and Large Businesses37:48 Leadership and Execution39:53 Strategic Game Plan and Execution41:40 Innovation and Simplification41:59 Case Study: Lawn Cutting Business43:51 Setting Growth Targets44:54 Differentiation and Customer Focus51:34 The Importance of Deletion in Innovation52:50 Startup Growth and Challenges01:00:57 Be Different or Be Dead01:01:29 Conclusion and Contact Information

Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marketing fits into the broader company strategy. From his unique experiences in marketing non-alcoholic products at Anheuser-Busch to pioneering innovations in commodity products, Mike presents invaluable lessons for business leaders looking to make a profound impact. Tune in for real-world examples of successful marketing tactics, the significance of taking a holistic view of marketing, and why marketers should always be in love with their target audience.00:00 Introduction to the Power of Branding00:52 Meet the Team: Wendy and Hanna02:01 Special Guest: Mike Ganey's Journey02:46 Marketing Insights and Career Highlights11:41 The Hummingbird Effect in Action19:14 International Marketing and Consumer Understanding23:22 Innovative Product Development Strategies33:11 The Fear of Price Increases33:39 Unarticulated Consumer Needs35:46 Innovation in Product Development37:02 Observational Research at House Autry40:21 New Product Concepts46:42 The Role of Marketing Leaders47:33 Staying Competitive in a Changing Market53:52 The Value of Market Research01:01:20 Simplifying Marketing Strategies01:05:05 Final Thoughts and Takeaways

Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakthroughs and lasting success in both professional and personal realms.00:00 Unlocking the Power of Branding00:55 Meet the Team: Wendy and Hannah01:44 Special Guest: Joe Novara03:27 Joe's Journey: From Printing to Coaching06:29 The Hummingbird Effect: 9/11 to Pandemic15:44 Mindset Matters: Overcoming Challenges19:15 Setting Boundaries in Business Relationships20:00 Transformative Coaching Experiences20:25 Impact on Business and Personal Growth22:11 Advice for Business Owners23:32 The Importance of Positive Psychology24:37 Navigating Personal and Professional Challenges27:12 The Role of Creativity and Innovation28:05 Innovative Business Strategies During the Pandemic31:55 Building Reciprocal Relationships35:57 Fun Facts and Personal Stories37:27 Conclusion and Contact Informationhttps://www.growthacademycoaching.com/

In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to customer experience, the impact of prompt customer callbacks, and the tools and strategies they use to retain and grow their client base. Tune in for actionable advice to enhance your business by focusing on what truly matters.00:00 Introduction to Branding and Marketing00:57 Meet the Team: Hannah Jernigan01:56 Special Guest: Ben Cena from Dubai03:15 Ben's Background and Business Insights07:54 The Importance of Customer Experience09:27 Implementing Weekly Client Calls15:18 The Impact of Quick Client Communication18:58 Optimizing the Customer Journey20:59 The Importance of Immediate Follow-Up21:33 Differences in Communication: US vs Europe23:03 Leveraging Technology for Efficiency25:17 High Level vs HubSpot: A Comparison26:59 Measuring Success: The Impact of Quick Calls31:09 Adapting Sales Strategies for Better Results34:56 Advice for Business Owners39:08 The Power of Data-Driven Decisions40:03 Conclusion and Contact Information