In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.

00:00 Introduction to Wendy Coulter and Branding

01:04 Meet Hannah: Fun Facts and Snow Outfits

02:24 Introducing Guest Roy Osing: Be Different or Be Dead

03:40 Roy's Journey: From Startup to Billion-Dollar Sales

04:30 The Importance of Differentiation and Innovation

08:47 Creating a Strategic Game Plan

10:53 Innovative Approaches to Customer Engagement

18:30 Eliminating Dumb Rules for Better Customer Experience

20:47 Roy Osing's Company and Its Evolution

23:04 Hiring for Goosebumps: Building a Caring Team

32:11 The Goosebumps Story and Hummingbird Effect

32:34 Measuring Customer Perception

33:54 Creating a Caring Culture

36:33 Challenges in Small and Large Businesses

37:48 Leadership and Execution

39:53 Strategic Game Plan and Execution

41:40 Innovation and Simplification

41:59 Case Study: Lawn Cutting Business

43:51 Setting Growth Targets

44:54 Differentiation and Customer Focus

51:34 The Importance of Deletion in Innovation

52:50 Startup Growth and Challenges

01:00:57 Be Different or Be Dead

01:01:29 Conclusion and Contact Information