Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance of storytelling.

00:00 Introduction and Spring Break Greetings

00:43 The Hummingbird Effect in Branding

01:15 Weather and Casual Conversation

01:55 Introduction to Wirth Gregory and AI in Branding

03:35 Wirth Gregory's Journey from Football to Tech

06:02 AI Innovations in Football Coaching

08:18 The Hummingbird Effect in Marketing Strategies

12:14 Building Community and Brand Advocacy

14:55 The Role of Content in Marketing

27:50 Innovation and Experimentation in Marketing

31:46 Conclusion and Final Thoughts