In this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to becoming a successful sales entrepreneur, culminating in his current venture in Florida. 

They discuss the transformative impact of marketing strategies on business operations, leadership, and company culture. Glenn also provides valuable insights on trust-building, the importance of being nimble, and empowering teams. Tune in for practical tips and inspiring stories on achieving business success.

00:00 Introduction and Purpose

01:09 Meet the Team and Special Guest

02:42 Glenn's Entrepreneurial Journey

09:05 The Hummingbird Effect in Business

11:33 Innovations and Adaptations

18:12 Impact on Company Culture and Morale

20:50 Lessons Learned and Advice

23:09 Building a Flexible Environment

23:34 Rapid Iteration and Feedback

24:02 Empowering Teams with Decision-Making

24:12 The Dollar Value Rule

30:38 Leadership and Decision-Making

32:28 Competing with Industry Giants

35:56 Innovation and Brand Building

38:55 The Importance of Trust in Sales

40:47 Conclusion and Book Promotion