Join Wendy Coulter, President and CEO of Hummingbird Creative Group, as she talks with Jenn McEwen, CEO of United Arts Council of Raleigh and Wake County. Discover how strategic small changes can have a significant impact on marketing, fundraising, and brand building. Learn about the experiences and learnings from Jen's career in arts management, including compelling storytelling for fundraising, sponsorship strategies, and fostering a positive organizational culture. This episode offers valuable insights for both nonprofits and businesses seeking to innovate and engage their audiences more effectively.

00:00 Introduction to Hummingbird Creative Group

00:45 The Hummingbird Effect Explained

01:07 Meet the Team: Hanna Joins the Conversation

01:35 Fun Facts and Banter

02:45 Introducing Jenn McEwen

05:43 Jen's Background and Career Journey

09:10 United Arts Council: Mission and Impact

10:18 The Hummingbird Effect in Action

14:23 Sponsorship Strategies and Success Stories

23:09 Building a Strong Nonprofit Culture

24:08 Challenges in Nonprofit Work

26:26 Rebranding and Storytelling

26:53 Community Engagement and Arts Directory

28:50 Advice for Organizations

30:26 Innovation and Experimentation

33:46 Focusing on Key Areas

36:54 Strategic Pause for Growth

41:02 Upcoming Events and Contact Information