Ever feel like your business has a mind of its own? Like you’ve built something that’s successful on paper but doesn’t feel good anymore? In this episode, we’re talking about how to design a business that actually works for you, brings you joy, and lets you choose who you work with, what you sell, and how much you charge.Helen shares how alignment, self-trust, and having fun in business aren’t optional extras. They’re the whole point. And yes, you are allowed to say no to money if it’s not a good fit.Here are the Highlights:The Misconception of Business Hardship (4:03)The Role of Self-Trust and Alignment (11:02)The Impact of External Validation and Fear (14:31)The Role of Ideal Clients in Business Joy (19:38)The Impact of Platform Changes on Business Joy (27:34)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
I’m guessing you’ve heard of the 80/20 rule, but are you actually using it? In this episode, we talk about how to apply it to your business, marketing, clients, and even your personal life. You’ll hear how just 20 percent of your efforts could be creating 80 percent of your results - or 80 percent of your headaches.The big question is: are you focusing on what really moves the needle?I’ll walk you through the exact questions I ask in client audits to help them figure out what’s working, what’s not, and what needs to be protected at all costs. If you’re feeling time-poor or energy-drained, this is a practical reset you didn’t know you needed. Warning: it might involve cutting a few metaphorical pumpkins loose.Highlights:Understanding the 80/20 Rule in Business (1:35)Applying the 80/20 Rule to Marketing and Client Management (2:49)Personal Applications of the 80/20 Rule (5:01)Balancing Personal and Professional Life (8:03)Practical Steps for Implementing the 80/20 Rule (17:20)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Passive income. Two words that get thrown around a lot, usually with a side of “make money while you sleep” and a cocktail of false promises. In this episode, I unpack what passive income really looks like for online business owners and why it’s more about systems, product alignment, and seamless customer experience than magical Stripe notifications.I’m sharing the real story behind my £19 offer that actually sells while I’m off doing other things, and the truth about memberships, group programmes, and mini-courses. If you’ve been wondering how to make money without being constantly “on,” this one’s for you.Here are the Highlights:Exploring Different Income Streams (2:40)Challenges of Memberships and Group Programs (6:33)Marketing and Promotion Strategies (11:42)Building a Product Stack (12:23)Customer Experience and Friction Points (12:38)The Role of Consistency and Promotion (29:00)Responsibility and Impact (29:23)Encouraging Audience Interaction (36:37)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Let’s talk about the thing most people are too polite (or too British) to say out loud - sometimes running a business makes you feel like a terrible friend, partner, or parent.In this episode, Helen gets right into the messiness of guilt, stretched-too-thin energy, and why “balance” might be the biggest myth of them all.She shares what she’s doing differently after hitting her limit and offers a refreshingly honest take on how to run a successful business without sacrificing your sanity or relationships. If you’ve ever felt like you’re letting someone down - this one’s for you.Here are the Highlights:The Impact of Client Success on Pricing (4:35)The Role of Ideal Client Avatars (5:54)The Evolution of Pricing and Services (19:46)The Importance of Free Content and Community (20:45)The Role of Proximity and Specificity in Pricing (34:48)The Importance of Client Investment (35:17)The Role of Mentorship and Belief in Success (35:30)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Running a business isn't just spreadsheets and sales targets. It’s emotional whiplash, imposter syndrome, unexpected wins, and the occasional meltdown over tax bills. In this episode, Helen gets honest about the unpredictable highs and crushing lows of running your own show in the online space. From navigating trolls and toxic comments to the vulnerable reality of scaling fast without a safety net, nothing's off the table.You’ll hear the story behind Helen’s near-business-breakdown, what she learned from the chaos, and why she kept showing up even when it would’ve been easier to quit. If you've ever questioned whether you're cut out for this - this episode will feel like a very honest, slightly sweary pep talk from someone who’s been through the fire and come out stronger (and funnier) on the other side.Here are the Highlights:The Highs and Lows of Business Ownership (3:24)Handling Online Bullying and Criticism (9:57)Validation and Recognition in Business (18:01)Financial Struggles and Business Challenges (29:57)Overcoming Financial Crisis (41:07)First Business Successes (41:54)Scaling and Growing a Business (54:28)The Role of Ideal Client Attraction (56:11)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
If it feels like you’re constantly working but your business still isn’t giving you what you want, this one’s for you. We’re talking about the sneaky habits that keep you stuck in busy mode, why simplifying your offers can actually bring better results, and how to spot when something just isn’t worth your time anymore.You’ll come away with fresh clarity on what’s actually working, what’s just noise, and how to shift from feeling stretched to feeling strategic. This isn’t about doing more. It’s about making what you do really count.Highlights:The Transition from Freelancer to Business Owner (4:14)The Financial and Emotional Challenges of Freelancing (26:25)The Importance of Future Visioning (27:01)The Role of Support and Encouragement (29:20)The Financial and Emotional Benefits of Building a Business (32:36)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Ever found yourself saying yes when you really wanted to say no? This episode is your permission slip to stop doing that. We’re talking boundaries, pricing, and how to own your “no” like the CEO you are. From attracting dream clients who respect your time, to the link between what you charge and how well you’re treated, this one’s packed with practical insights and refreshingly honest stories.We get into the messy middle of people-pleasing, running a business with heart, and why clarity in your offers isn’t just helpful, it’s essential. Oh, and yes, there’s a heated blanket and a dog involved. Obviously.Highlights:Balancing Feminine and Masculine Energy (1:09)Personal Boundaries and Client Attraction (13:14)The Role of Pricing in Setting Boundaries (13:42)The Impact of Personal Boundaries on Business Success (14:02)Empowering the Team to Enforce Boundaries (24:01)The Cost of Neglecting Boundaries (43:19)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
If marketing feels like shouting into the void, this episode will shift something.Helen explains how she uses content to build real momentum - without churning out posts for the sake of it. We talk about her "energy stacking" approach, why podcasting plays a key role in her strategy, and how she reuses her best ideas instead of always starting from scratch.It’s not about going viral. It’s about being consistent in a way that actually works for you. Expect honest reflections, practical tips, and a few solid reminders that you’re probably doing better than you think.Here are the Highlights:Consultative Approach and Trust in Paid Traffic (43:47)Organic vs. Paid Traffic Integration (43:58)Self-Liquidating Offers and Strategic Planning (44:09)Long-Term Thinking and Relationship Building (44:50)Balancing Short-Term and Long-Term Goals (45:02)The Role of Data and Metrics in Paid Traffic (45:15)Building a Robust Marketing Machine (45:30)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Ever feel like your podcast is the best-kept secret on the internet? You’re not alone.In this episode, Helen shares why relying on word-of-mouth or hoping someone stumbles across your show isn’t a growth strategy. We get into how to build a podcast promotion habit that actually works and doesn’t require you to become a full-time content creator. From setting realistic expectations to embracing repetition (yes, you can talk about your podcast more than once), Helen breaks down how to stop hiding your episodes and start getting them heard.It's simple, doable, and might just shift everything.Oh , and there's a part TWO available right now!Here are the Highlights:Solopreneur vs. Marketing Machine (2:18)Leveraging Time and Visibility (7:07)Guest Expert Opportunities (35:57)Podcast Guest Appearances (36:24)Leveraging Content in Different Platforms (41:46)Personal Branding and Faith (53:35)Transitioning to New Offerings (53:46)Future Plans and Mastermind Program (55:19)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
What if your automations could actually make your clients feel more seen, not less?In this episode, we look at how Helen has turned automation into a powerful relationship-builder. From WhatsApp voice notes that land like a personal text to scorecard data that sorts leads like magic, Helen shares how her team creates tailored, high-touch experiences at scale.We talk mindset blocks, the automations she’d happily bin, and why “unsubscribe” isn’t the drama some people think it is. This one’s for anyone who wants to grow their business without losing their human touch - or their mind in the process.Here are the Highlights:WhatsApp Automations and Client Engagement (5:20)Score App and Strategic Decision Making (6:41)Email Marketing and Team Efficiency (9:27)Zaps and Automation Integration (12:38)Risks and Rewards of Automation (34:36)Planning and Implementing Automations (34:49)Client-Centric Automations (35:04)Scaling with Personality (35:19)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Hiring your first team member can feel like a massive leap, especially when your brain is juggling both business strategy and remembering if there’s toilet roll in the cupboard. In this episode, we chat honestly about why your actual first hire might not be in your business at all, how to reduce mental load, and why trust beats fancy job titles every time.We also get real about what it's like to build a team when you're the bottleneck, how to hire people who just "get you," and what it takes to step fully into a CEO mindset. Expect laughs, straight-talking, and plenty of ‘that’s me’ moments.Highlights:First Hire and Building a Business Machine (07:56))Outsourcing Domestic Responsibilities (16:58)Trust and Team Dynamics (17:12)Handling Business Growth and Team Expansion (19:18)Next Hire and Business Strategy (25:19)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Ever hit a revenue milestone and thought, “Wait, where did all the money go?” You’re not alone. In this episode, Helen unpacks the surprising truth about scaling to a million and why that figure often looks very different in your actual bank account. From lifestyle businesses to full-blown marketing machines, she breaks down the trade-offs, the profit margins, and the energy it takes to keep your business growing without breaking you (or your team).Expect honest insights about growing pains, rebuilding after burnout, and learning how to use data like a CEO, not a drama queen. It’s the real talk you wish more entrepreneurs shared. If you’re scaling, stalling, or wondering whether you even want the million, this one’s worth every minute.Here are the Highlights:The Importance of Building a Machine Business (1:53)Profit Margins and Scaling Challenges (3:18)Building a Sustainable Business Model (7:46)The Role of Data in Business Decisions (15:33)The Importance of Mindset and Resilience (28:18)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Is it time to stop being the entire business and start building one that runs without you? In this episode, we’re talking about the shift from solopreneur to CEO energy, and what it actually takes to build a business that works for you, not because of you. From mindset to VAT thresholds to outsourcing your laundry, it’s all in here.You’ll hear how to start building your machine, one smart step at a time, and why this isn’t about stripping the soul from your brand. It’s about creating space, peace, and the kind of business that lets you live the life you actually want.Here are the Highlights:Mindset Challenges and Control (2:28)Legal and Financial Mindset Shifts (3:55)Spirituality and Personal Growth (8:42)First Steps in Building the Machine (13:18)Outsourcing and Delegation (22:35)Personal Brand and Client Connection (23:03)Building a Sustainable Business (28:41)Legacy Wealth and Future Planning (30:52)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
It’s the end of Season One, and we’re wrapping it up with big takeaways, honest reflections, and some unexpected mic-drop moments. This episode brings the full journey together — strategy and spirituality, clarity and client attraction, daily practice and long-term legacy. It’s about doing the work, but doing it in a way that feels good, aligned, and actually gets results.We talk about the community that’s growing around this work, what happens when you mix soul and structure, and why the three-minute practice might just change everything. You’ll leave with insight, reassurance, and a nudge to keep going.Here are the Highlights:Feedback and Surprises from the Podcast (0:44)Key Themes and Practices Discussed (1:54)Spirituality and Business Integration (5:20)Community and Legacy (9:10)Next Steps and Final Thoughts (16:00)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Sick of saying yes when your whole body’s screaming no? This episode is your unofficial permission slip to build better boundaries in business. Helen gets talks about what happens when you let clients (and everyone else) run the show, and why holding the line is the key to avoiding burnout, resentment, and that creeping feeling that your business is running you instead of the other way around.You’ll hear how simple shifts in your offers, communication, and client expectations can protect your energy and profitability. There’s talk of tough lessons, saying no to money, and why strong boundaries actually make your clients feel safer.Here are the Highlights:Gender Dynamics and Boundaries (1:49)Training Clients and Setting Boundaries (2:59)Katie's Boundaries and Business Success (5:51)Balancing Boundaries and Financial Needs (11:02)Setting Boundaries with Non-Clients (16:30)Scaling and Maintaining Boundaries (22:38)Personal Boundaries and Content Sharing (29:13)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Ever felt like you’re playing small, second-guessing your prices, or quietly wondering if you’re really “worth it”? You’re not alone.In this episode, we’re talking about the sticky, sneaky voice of not-enoughness and how it shows up—especially for women in business. We’re unpacking why worthiness issues mess with our money mindset, pricing, and progress, and what we can actually do about it.From social conditioning to self-sabotage, we’re naming it all and sharing how radical acceptance, social proof, and bold action can shift everything. Expect a few lightbulb moments, a lot of honesty, and a gentle nudge to stop playing small.Highlights:The Impact of Societal Conditioning on Pricing (2:24)The Value of Personalized Services (4:04)Overcoming the Fear of Success (10:01)Practical Steps to Build Confidence (16:49)The Three for Free Methodology (21:50)Final Thoughts on Worthiness (23:02)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
In this episode, we’re getting into what consistency really looks like when you're running a business - especially on the days you’d rather not. Helen shares the practical mindset shifts that helped her build a profitable business from scratch, even when life felt like chaos. From posting content when no one’s watching to staying committed to one offer, this conversation is packed with honest reflections, smart strategy, and a few laugh-out-loud moments.If you’ve ever wondered whether it’s worth showing up when you’re not seeing results yet, this one’s for you.Here are the Highlights:Challenges of Consistency and Accountability (3:55)Building a Business with Consistency (16:45)The Impact of Consistency on Business Growth (25:22)Handling Setbacks and Maintaining Consistency (25:37)The Role of Commitment in Business Success (26:37)The Importance of Consistency in Offers (36:38)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
Content is everywhere, but creating it can feel like a full-time job. In this episode, we’re talking about showing up online in a way that feels good, not forced. You’ll hear a refreshingly honest take on consistency, emotional detachment from likes, and how your content doesn’t need to follow a blueprint to be powerful.If you’ve ever overthought a caption or ghosted your feed for a few weeks, this one’s for you. We’re giving you permission to do it your way, post with purpose, and ditch the pressure to perform. Spoiler: you don’t need to become a copywriter.Here are the Highlights:Focus on Consistency and Authenticity (3:48)Growing the Audience and Taking Action (4:38)Perspective on Content Creation (7:14)Posting Authentically and Consistently (8:20)Engagement and Emotional Detachment (28:23)Future of Content Creation (34:57)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
If you’ve ever stared at your phone wondering what on earth to post, questioned your pricing, or felt like a walking contradiction in your business, this one’s for you. In this episode, we’re talking about a daily practice that takes just three minutes but brings serious clarity. It’s not about lighting candles or sitting in silence for hours. It’s about connection. To yourself, your client, and your offer.We’re breaking down how a simple check-in can shift your energy, bring alignment, and even help you write content that feels spot on. No fluff. Just practical magic.Here are the Highlights: Daily Practice Routine (1:48) Connecting with the Offer and Ideal Client (4:08) Practical Implementation and Adaptability (5:53) Challenges and Overcoming Them (10:02) The Role of Alignment and Connection (11:47) Impact on Business and Personal Life (22:03) Encouraging Listeners to Try the Practice (25:10)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz
In this episode, we’re exploring what it really means to feel aligned with the offer you’re selling. Because when something feels off — whether it’s your pricing, your delivery, or the way you talk about it - your audience can feel that too.You’ll hear why clarity, consistency and confidence matter so much when it comes to offer creation, and how your energy around your work impacts the results. If you’ve ever questioned whether your offer still fits where you’re heading, or felt resistance when trying to market it, this conversation will help you come back to alignment.Here are the Highlights:Self-Alignment and Business Joy (7:23)Client Alignment and Offer Design (14:02)Future Visioning and Offer Alignment (30:07)Community and Support (47:17)Micro Alignments and Incremental Improvements (57:07)Bridging Spirituality and Strategy (1:00:59)Spiritual Practices and Business Growth (1:13:31)Connect with Helen:LinkedInFacebookInstagramTikTokThe Ideal Client Attraction KickstartIdeal Client Attraction free 5 Day ChallengeAlignment Quiz