The Lindsey Anderson Show

Welcome to The Lindsey Anderson Show! Today’s guest is Ricky Cedillo, a top-producing real estate agent in Oregon who has mastered social media to grow his business. Ricky shares his journey from working as a correctional officer to becoming one of the top producers in his field. In this episode, we dive into how Ricky uses social media to grow his business and build relationships with clients, even during slower periods. You’ll hear about his creative strategies for content creation, like funny reels, and how he uses direct messages to foster genuine connections with potential clients.Guest IntroductionRicky Cedillo is a real estate agent in Oregon with over two and a half years of experience. He’s part of a high-performing team ranked among the top 10 in Oregon. Ricky is also a certified mentor, relocation specialist, and certified real estate negotiation expert. His business is built on providing exceptional service to his clients, with a strong emphasis on leveraging social media to grow his business and connect with his community.Leveraging Social Media to Dominate the Real Estate Market - Key TakeawaysSocial Media as Free Advertising: Ricky explains how social media is a fantastic, low-cost way to market, allowing him to reach a larger audience for essentially no cost.Building Relationships Over Content: It’s not just about posting content, but about connecting with people. Engaging in DMs and nurturing real relationships is key to growing a business.Social Media Strategy: Focus on building relationships within your community and online groups to stay connected with your audience.Personal Touch: Ricky’s business thrives because he shares content that resonates with his target audience, focusing on real, meaningful connections rather than just selling.Consistency is Key: Even during busy periods, Ricky makes time for social media interactions, ensuring his online presence stays strong.Community Building: Ricky prefers using his personal social media accounts over a business page because it allows him to engage directly with his community and create meaningful connections.Additional InsightsHandling Criticism with Kindness: Ricky shares an insightful story about how responding kindly to negative comments on his posts turned a troll into two potential clients.The Power of Comments: Ricky explains how responding to comments on your posts boosts your visibility and can lead to new business opportunities.Balancing Social Media and Real Estate: Managing social media while running a busy business can be challenging, but it’s necessary for continued success.Engagement StrategyCommenting vs. Liking: Ricky emphasizes the importance of commenting on posts rather than just liking them. Commenting adds more value and keeps you visible in your audience’s feed.Front and Center: Ricky compares social media engagement to being a shoe associate who stays visible, ensuring that you’re the first person clients reach out to when they’re ready.DMs as a Strategy: Ricky uses Instagram DMs to initiate conversations and build rapport, turning followers into potential clients.Commenting on Stories: Ricky engages with people by commenting on their Instagram Stories, asking questions that encourage conversation and boost algorithm visibility.Key Quotes“You can’t beat free advertising. As a small business owner, you can’t really beat that.” – Ricky Cedillo“Social media is about relationships, it’s not just about the content. It’s about connecting with people and having real...

In this episode, I dive into the importance of creating and maintaining a thriving business culture. My guest, Frank Smith, shares his 30+ years of experience in business and discusses how fostering a positive company culture leads to happier, more engaged employees, which ultimately contributes to greater business success. We explore how culture impacts employee engagement, company profitability, and team dynamics—especially in today’s world where remote work is a big part of the equation. If you’re an online coach or business owner scaling your business, this episode will help you create a culture that supports that growth.Guest Introduction: Frank Smith is a business culture expert with over 30 years of experience in industries like manufacturing, retail distribution, and professional services. He’s not only run multiple businesses but has also been coaching for over a decade, receiving his coaching certification from UC Berkeley. Frank is known for his ability to shape and elevate company work environments, creating cultures where employees feel seen, heard, and valued. He combines his passion for business culture with his background in car racing, making his approach to coaching unique and effective. His methods are ideal for transformational coaching and scaling your business by cultivating an environment where your employees thrive.The ROI Of Workplace Happiness - Key Takeaways:Business Culture Requires Intentionality: Without a clear, defined approach, company culture will form on its own—and it may not align with the values you want for your business. This is especially critical when scaling your business.Balance Between Leadership and Employee Needs: Leaders must define the core aspects of the culture but also allow flexibility in areas that matter to employees. Listening to employees is important, but not every aspect of the culture can be up for debate.Remote Work Requires More Effort: Remote work presents challenges for maintaining company culture. Leaders must put in extra effort through regular check-ins and intentional communication to ensure employees feel connected and valued.Communication is Key: Whether remote or in the office, consistent and intentional communication is essential to maintaining a strong, healthy culture.Employees Should Feel Seen and Heard: Regular check-ins are essential, especially in remote settings. When employees feel valued, they are more likely to contribute positively to the business and its growth.Creating a Culture that Works:The Stopwatch Analogy: Culture may feel “good” to leadership, but the true measure is how employees experience it. It’s important to survey employees at all levels to ensure the culture is truly effective and aligned with the business growth.Flexibility and Vision: Leaders must balance their vision for the company with flexibility in areas like dress code to meet employee needs. While the company’s mission should guide the culture, small details can be adjusted to accommodate employees.The 16 Components of Culture: Culture is shaped by key components including purpose, vision, mission, pace, relational levels, communication style, and team interactions. These elements must be intentionally defined and nurtured as you scale your business.Navigating the Challenges of Remote Work:Remote Work Hurdles: Maintaining culture remotely requires more effort than in an office setting. Leaders must schedule regular check-ins to maintain connection and culture consistency.The Importance of Consistency: Just as you’d check in with family members if you were away, leaders need to check in with their teams regularly to foster connection

In today’s episode, we dive into team connection, leadership, and actionable strategies to foster meaningful workplace relationships with Steven Van Cohen. Steven is a Wall Street Journal bestselling author, leadership consultant, and expert on creating connected cultures in businesses. He’s worked with top companies like Home Depot, Salesforce, Bank of America, and Zoom to improve team well-being and boost employee engagement. He’s been featured in major publications such as CNBC, Forbes, and Fast Company, and today, he’s here to share strategies to strengthen workplace connections and overcome common obstacles that hinder engagement, ultimately helping you create a thriving online business.Guest IntroductionSteven Van Cohen is a leadership consultant, executive coach, and the co-author of Connectable: How Leaders Can Move Teams from Isolated to All In. With over a decade of experience, Steven has helped organizations like Home Depot, Salesforce, and Zoom create connected cultures, especially in remote or hybrid work environments. His focus is on reducing loneliness, improving employee engagement, and fostering deep, authentic relationships within teams. He’s been featured in prominent outlets like CNBC, Forbes, and Fast Company and is a leading expert on workplace dynamics and leadership, skills that can be applied to any coaching or business leadership environment.The True Cost of Workplace Loneliness - Key TakeawaysLoneliness is about the absence of connection, not people: Loneliness arises when the quality of our relationships doesn't meet our needs. It’s not about the number of people around us, but the depth of connection.The importance of connection in the workplace: Disconnected employees are more likely to disengage, underperform, and quit. Loneliness at work impacts productivity, engagement, and retention.Leaders play a key role in creating connection: As a business leader, it’s not about matchmaking but about creating environments where meaningful relationships can thrive. Leaders should set the tone and create opportunities for connection.Small actions lead to big results: Small, intentional efforts, like team-building exercises or 10-minute check-ins, can have a significant impact on team connection and overall performance. These strategies also work for online coaching teams and businesses looking to scale.Why Loneliness in the Workplace MattersLoneliness affects more than just the individual: It impacts performance, engagement, and overall team dynamics. Disconnected employees are 7 times more likely to disengage and 5 times more likely to miss work due to stress.Statistics on loneliness: 72% of employees feel socially disconnected monthly, and 55% feel it weekly. Disconnected teams perform 56% worse than connected ones.The Leader’s Role in Addressing Workplace LonelinessCreating opportunities for connection: As a business leader, your role isn’t to create friendships, but to create environments where trust and connection can thrive.Small efforts matter: Simple, regular activities like icebreakers or “crush” exercises can significantly improve team morale and connection. These small steps can help build a community for your clients or business team.Complacency is the enemy: Leaders must go beyond the basics and invest time, money, and effort into long-term connection-building strategies to scale their business and team dynamics effectively.Effective Strategies for Building ConnectionWeekly "Crush" Exercise:A short, weekly activity where team members recognize and appreciate each other’s contributions.Builds a culture of...

In today’s episode of The Lindsey Anderson Show, I’m joined by Dylan Jahraus, an e-commerce expert and successful Etsy entrepreneur. Dylan shares her journey from working in corporate roles to scaling her own e-commerce ventures. She talks about how she built a profitable Etsy business, launched a course, and grew a thriving YouTube community. If you're an entrepreneur looking to refine your marketing and sales strategies, this episode is packed with actionable insights that will help you scale your coaching business and create a lasting impact.Guest IntroductionDylan Jahraus is a 10-year e-commerce expert specializing in Etsy, Amazon, and Shopify. She launched a profitable Etsy business that exceeded $1 million in sales and transitioned into launching her own course, The Ultimate Etsy Course, which has attracted over 3,000 students. Dylan’s course generated $28 million in student revenue, and she has built a community of 91,000 people on YouTube. She also hosts the Etsy Seller Success podcast and recently launched Etsy SEO, a SaaS tool for Etsy optimization. Dylan’s business journey is fueled by her personal experiences and her deep commitment to her family.Creating a Social Media Community That Converts - Key TakeawaysEndurance and Work Ethic: Dylan credits her success to resilience and the willingness to push through challenges and never quit.Learning from Tragedy: Personal hardships, including growing up with adversity, shaped her mindset and drive for success.Customer-First Approach: Dylan emphasizes the importance of focusing on the who—your customers—before deciding on a product. She built her business by addressing consistent needs like weddings, births, and deaths.Success on Etsy: Dylan’s Etsy shop took two months to make its first sale, but after applying corporate e-commerce principles, she scaled to $50,000/month.Building a High-Touch Course: Dylan’s Ultimate Etsy Course started as a high-ticket course with coaching and evolved into a robust model with a team of 37 people.Dylan's Key Business InsightsConsistency Over Perfection: Dylan stresses that success in business is about endurance. It’s not about immediate results but about keeping at it, adapting, and pushing through the hard days.The Power of Systems: Dylan emphasizes the importance of systems to maintain consistent effort and scale effectively, something that has been key to managing her growing business.Building Relationships with Your Community: Dylan used platforms like YouTube to give away valuable content, which helped spark curiosity and grow her community.Building an Engaged YouTube CommunityDylan started by posting every day for 21 days to build momentum, but now she posts twice a week to maintain consistency.Secret to Consistency: Outsourcing tasks like video editing has helped Dylan maintain a regular posting schedule. She also receives video prompts from her editor, which helps her stay productive.Engagement Through Value: Dylan’s approach to YouTube has always been to offer real value to her audience, which in turn fostered a loyal and engaged community.Mentorship and Learning from OthersThe Importance of Mentorship: Dylan credits much of her success to the mentorship she received from industry leaders like Cole Gordon and Alex and Layla Hermosi. Surrounding yourself with people who have already achieved what you want is crucial for growth.Learning from Other Industries: Dylan also emphasizes the value of learning from people in different industries. By sharing best...

In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick’s incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.Guest IntroductionNicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he’s passionate about helping businesses build high-impact sales teams that get results. He’s an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.Building High-Impact Sales Teams - Key TakeawaysNick emphasizes that if you’re serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they’re not naturally great at sales.Today’s buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.Finding the Right SalespeopleNick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.Your job postings should work like your marketing: they must attract the right candidates and repel those who aren’t a fit.Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.The Pandemic’s Impact on the Info SpaceThe pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.Building Trust in Today’s MarketRegularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.Expanding Marketing...

In today’s episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.Guest IntroductionTamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.Leveraging Relationships for Business Growth - Key TakeawaysGuest Selection Matters: Choose guests strategically to align with your goals, whether it’s building authority, creating partnerships, or featuring client success stories.Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.How to Build a Unique PodcastUse a rotating format or multiple co-hosts to keep your podcast engaging and appealing.Partner with professional studios to elevate the production quality and perceived authority of your show.Invite diverse guests, including influencers and clients, to create variety and value for your audience.Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.Guest Quality and Show GrowthCarefully select guests who resonate with your audience and align with your business goals.Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.Encourage guests to share their episodes, leveraging their networks to broaden your reach.Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.Social Media and Podcast Growth StrategiesShare at least 5 Reels or Shorts weekly to drive traffic back to your podcast.Focus on YouTube engagement within the critical first 48 hours of an episode’s release.Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.Monitor watch time data to refine your content length and format for optimal retention.Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.The Power of Strategic ConnectionsBuild meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.Use events, green room chats, and...

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.Guest IntroductionBob Burg is a bestselling author and highly regarded speaker who’s known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.Shifting From Selling To Serving - Key TakeawaysThe Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.Influence and IntentInternally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others’ lives establishes lasting trust.Overcoming Traditional Sales TacticsListen to Understand: Instead of just listening to respond, focus on deeply understanding each client’s needs and motivations.Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.Principles in Modern TimesHuman Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.Key Quotes“Great influencers attract people to themselves and then to their ideas.”“Money is simply the reward for hitting the target; the target is serving others.”“Faith is the belief that an event not yet happened is going to happen.”“It’s always H2H – human to human. Technology, if used correctly, can make it easier to connect.”Resources Mentioneda...

Today’s guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We’ll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.Guest IntroductionShawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.Expanding Your Network Through Podcasting - Key TakeawaysBooming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.The Trend of Visual PodcastsShawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.Getting on Other People’s ShowsResearch: Understand the podcast’s theme and audience before pitching yourself as a guest in your niche.Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.Building RelationshipsShawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.The Role of AI in PodcastingAI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.Key Quotes"Podcasting is the new media.""If it doesn't blow up, I can promise you, it's going to help you learn how to talk better.""Men lie, women lie, numbers don’t.""Dream it, believe it, go out and get it."Resources MentionedShawn’s website: Podpromax.comFollow Shawn on Instagram: https://www.instagram.com/shawnranthony Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Welcome to another episode of The Millionaire Maker Show. Today’s focus is on Generating High-Quality Referrals Using the Upstream Model to unlock better business opportunities. Special guest, Justin Stoddart, and I dive into practical tips for keeping relationships "hot" in the context of networking and collaboration, which is essential for business success.Guest IntroductionJustin Stoddart is the founder and CEO of Pro Insight, a networking platform aimed at real estate and service professionals. He is an authority in marketing and business strategy with over 20 years of experience. Justin is also the author of the bestselling book The Upstream Model, which reveals strategies for generating high-quality referrals. Additionally, he hosts the Think Bigger Real Estate Show, where he interviews top achievers and explores strategies for scaling businesses.Generating High-Quality Referrals Using the Upstream Model - Key TakeawaysThe Upstream Model is a partnership-focused approach to business and essential for generating high-quality referrals.Relationships are a long-term game; it’s essential to invest in your relationship bank accounts.Avoid traditional networking pitfalls; prioritize direct, value-driven conversations that lead to business growth.Identify professionals who have existing influence over your ideal clients and collaborate with them to generate high-quality referrals.Understanding common ground and shared interests is vital for effective networking and referrals.Keeping Relationships HotNetworking doesn’t have to be a slow, drawn-out process.Engage in direct discussions about mutual interests instead of lengthy meetings and social events.Identify clients who could benefit from your network and introduce professionals who can help them.Approach networking with a spirit of reciprocity—collaborate rather than compete to enhance your referral network.Common Networking ObstaclesOvercome the antiquated notion of slow networking; embrace speed and efficiency to foster growth.Understand the true value of your client relationships and look beyond surface interactions.Utilize data to recognize opportunities within your existing client base, aiding in generating high-quality referrals.Lessons LearnedSurrounding yourself with high achievers can elevate your mindset and business opportunities.Intentionally seek out relationships that inspire growth across various aspects of life, especially in coaching and personal development.Be aware of influences that can either uplift or diminish your professional reputation.Key Quotes“I didn’t have to know everyone. I just needed to know the right people.”“When you take care of people even when you’re not getting paid, it opens the door to serve them and their friends more often.”“If you can surround yourself with more people who are dreamers and achievers, it will expand your possibilities.”“Choose your friends wisely; influences can elevate you or harm you.”Resources MentionedJustin’s website: https://proinsight.comFollow Justin on social media: @justinstoddartGet my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

In today’s episode, I’m thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.Guest IntroductionMonica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.From Record Deals to Super Bowls - Key TakeawaysLeverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.Resilience: Monica’s journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.Brand Building & CollaborationInstagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.Challenges in Building the BrandBreaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.Daily Habits for SuccessMorning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.Key Quotes"Yesterday is yesterday, and today is today. I can’t hold on to that—what am I going to do today?""If you don’t ask, you don’t get.""Real football fans want to watch the game—sometimes, we’re the only ones in our circles ready to spend $400 for a ticket.""You have to have humor and a backbone to be an entrepreneur."Resources MentionedMonica’s website: www.footballissexy.com Follow Monica on Instagram:

In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You’ll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.Guest Introduction:Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional,  #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.He’s coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.Leverage Speaking to Scale Your Business - Key Takeaways:The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don’t settle for polite applause—aim for real transformation in your audience.Storytelling and Vulnerability:Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.Key Quotes:“Your story is about you, but it’s for others. And when done right, it’s also for you.”“Whatever you don’t express, you suppress.”“Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”“I share my story in direct proportion to the pain my audience is in.”Resources Mentioned:Darryll’s website: https://darryllstinson.com Follow Darryll on social platforms: @StinsonSpeaksJoin my upcoming free LIVE workshop: https://www.socialmediasalessurge.com

Welcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.Guest IntroductionRachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.How to Build a Brand That Sells - Key TakeawaysIntention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.Consistency is Key: Regularly showing up for your audience builds trust and fosters community.Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.Common Obstacles in BrandingDifferentiation: Many struggle to distinguish their brand from competitors in a saturated market.Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.Tips for Strengthening Your BrandPull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.Daily Practice: Regularly assess whether your communications support your brand's core messages.Future of BrandingEvolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.Key Quotes"If we make people feel good, they're a lot more inclined to buy from us.""Intention is everything. If we have intention behind what we create, people feel that.""Hire the experts that are doing what you already want to be doing."Resources MentionedRachel's website: rachelpesso.comConnect with Rachel on Instagram:

In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer. Guest IntroductionAntonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods. With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.Marketing Your Business on Instagram - Key TakeawaysContent Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It’s a simple way to maintain professionalism and credibility as a transformational coach.Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.Content Analysis and RepurposingWhat to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.Handling Viral ContentViral content is great for engaging your current community but doesn’t always bring in new clients or convert into coaching leads.Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.Daily Instagram EngagementBuild a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.Spend time commenting and starting conversations on their pages to cultivate authentic connections.Rotate through

In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.Guest IntroductionToday, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales. Scaling Your Business with Facebook Ads - Key TakeawaysThe importance of thorough planning before launching ads to ensure effectiveness.A consistent organic social media presence can positively impact ad costs.Audience trust can be built through consistent messaging across platforms.Current challenges in the ad landscape due to rising costs and competition.Interview HighlightsCompetitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.Strategies for SuccessPlanning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.Key Quotes“You do have to actually put your thought into it.”“If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”“I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”Resources MentionedGet my free bundle, The Social Media Sales Machine: SellMoreWithSocial.comConnect with Kim on social media: @realKimBarrettKim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.Guest Introduction:Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.Storytelling in Marketing and Sales - Key Takeaways:Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.Personal stories help humanize your brand and provide the right balance with business content to maintain interest.High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.Storytelling in Marketing:Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.Content Strategies for Social Media:Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.Key Quotes:“The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”“It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”“If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”Resources Mentioned:Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat The Story Builders website: www.mystorybuilders.com Chat with someone from The Story Builders team: http://mystorybuilders.com/story Visit Lindseya.com/apply  to apply for personalized coaching and sales systems.Conclusion:This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.Guest IntroductionWhitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.How To Become A Self-Made Celebrity - Key TakeawaysCelebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling."Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.Understanding Celebrity EnergyCelebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.Tapping Into Celebrity EnergyConfidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.Strategies to Pop Off in Your Business"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.Key Quotes"Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are.""Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen.""Audiences are getting smarter. They can tell when you’re putting on a fake persona.""When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."Tips for Cultivating Celebrity EnergyPractice being present in each moment—distractions pull you away from authenticity and your connection to your audience.Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.Resources MentionedJoin my live workshop on building a high-quality social media audience and generating more high-ticket sales:

I’m thrilled to introduce today’s guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we’ll delve into Tiffany’s journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.Guest IntroductionTiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.Building A High-Performance Team With Tiffany Rosenbaum - Key TakeawaysOvercoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.Building Effective TeamsHiring Strategy:Utilize DISC profile tests to match candidates with role requirements.Understand candidates' belief systems and what motivates them.Ensure alignment with your core values and mission statement.Pitfalls to Avoid:Avoid hiring based solely on immediate needs without thorough vetting.Integrate new hires into the company culture to foster cohesion.Leadership Insight: Effective leaders focus on developing their team’s potential rather than just filling positions.Key Quotes“It’s all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can’t develop or become who we need to become.”“You have to bring the filling back in to deal with them, to make sure they’re developing and leveling up.”“No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”Resources MentionedJoin my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Join Tiffany’s list for networking events here: https://forms.gle/M963DYjJgHszksej6Tiffany’s website: https://www.tiffanymrosenbaum.com Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/ Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum Connect with Tiffany on Facebook: a...

In this episode, I welcome back Tish Times, sales expert and trainer, to explore the critical role of sales skills in scaling your business. We discuss actionable strategies to transform your sales approach, including a rapid-fire Q&A segment to tackle some of the most common sales challenges. Stay tuned for a special announcement about an upcoming workshop that can help you accelerate your business growth using social media.Guest Introduction:Tish Times is an experienced sales expert and trainer renowned for her genuine, client-focused sales strategies. She helps professionals develop sales techniques that resonate with their personal values, moving away from traditional, high-pressure tactics. With a diverse background in sales training programs and methodologies, Tish brings a wealth of insights to today’s discussion on how authentic sales methods can drive business success.Mastering The Art Of Authentic Sales Calls - Key Takeaways:Sales Preparation: It’s essential to set clear goals, understand your audience, and have a structured plan for every sales call.Authentic Selling: Discover how to align your sales approach with your authentic self, avoiding outdated, high-pressure tactics in favor of genuine connection.Warm Leads Strategy: Learn how to use live events and social media to authentically connect with potential clients and build relationships that lead to conversions.Sales Call Execution: Start every sales call by understanding why the potential client has joined the conversation, allowing you to tailor your approach to their specific needs.Sales Call Preparation:Pre-Call Routine: Tish emphasizes the importance of a structured morning routine that includes spiritual practices, reading, exercise, and a review of wealth-building goals.Personal Mindset: Prepare mentally to ensure you approach each call with confidence and clarity, which is vital for successful coaching and sales conversations.Sales Strategies Discussed:Avoiding Old-School Tactics: Move away from outdated methods like “dialing for dollars” and focus on building meaningful relationships that drive long-term growth for your coaching business.Building Connections: Utilize live events and direct engagement strategies to establish trust and credibility with potential clients, which is crucial for scaling your coaching practice.Understanding Client Needs: Every sales call should begin with understanding the client’s reason for engaging with you, allowing for a more personalized and effective conversation.Key Quotes:“Sales is the engine that runs your business.” - Lindsey Anderson“There’s got to be a way to get people to a place where they can have great revenue and still feel like themselves.” - Tish Times“Every call has to have a purpose, otherwise, why are we even on it?” - Tish TimesResources Mentioned:Register for the free LIVE Unlaunch Method Workshop and learn my simple social media system to make more sales: https://www.theunlaunchmethod.com Tish’s free profitable follow up formula: https://www.tishtimes.com/profitable-follow-up-formulaFollow Tish on Facebook: https://www.facebook.com/CoachTishTimes Follow Tish on Instagram:

In this focused episode, we'll dive into strategies designed to help real estate professionals attract high-quality leads through social media. We'll tackle some of the challenges facing the current real estate market and explore effective ways to navigate them. How to get more real estate leads with social media: Key TakeawaysSocial media is a powerful tool for generating high-quality leads, not just in real estate, but in any online coaching or transformational service-based  business.It’s essential to have a structured social media strategy rather than just showing up randomly. Consistency and clarity are key to success.Social media algorithms can be your ally in targeting potential leads, even those you might reach through other channels like cold calling.Niching down and becoming known for a specific specialty in your industry will help you stand out and attract the right clients.Overcoming the fear of creating video content is crucial for building a strong online presence and establishing authority in your niche.Consistency and repetition are key to mastering social media skills, and they play a huge role in scaling your business.Posting with a business owner mindset, not just like an influencer, will attract clients who are serious about working with you.The VEMS model (Vibe, Expertise, Market knowledge, Sales process) is a versatile framework that real estate professionals, online coaches, and anyone looking to scale their business can use to build a strong, impactful brand.Social Media Strategy for Real Estate ProfessionalsVibe: Showcase your personality and brand vibe to connect with potential clients on a personal level. This applies not just to real estate professionals but to all entrepreneurs looking to create a relatable and authentic online presence.Expertise: Highlight your knowledge and skills within your niche to establish yourself as the go-to expert. Whether you're in real estate, transformational coaching, or online coaching, showcasing your expertise is essential.Market Knowledge: Share valuable insights and updates about your industry to keep your audience informed and engaged. This builds trust and positions you as an authority in your field.Sales Process: Demonstrate your unique approach to sales by sharing success stories and client testimonials. This not only builds credibility but also shows potential clients what they can expect when working with you.Common Mistakes Professionals Make on Social MediaUnderestimating the potential of social media for lead generation. Social media isn't just a platform for engagement—it's a vital tool for scaling your business and transforming your client base.Avoiding video content due to fear of looking unprofessional. In today’s digital age, video content is essential for building trust and connecting with your audience.Posting like an influencer rather than focusing on business-driven content, which can lead to missed client opportunities. It's important to remember that as a business owner, your content should be aimed at driving results, not just engagement.Key Quotes"There is no better way to attract high-quality leads in the real estate industry—or in any industry—than through a strategic social media presence.""If you show up on social media with a strategy that works, it actually helps you get in front of the people you're already trying to reach.""You need 300 reps on social media to get good enough to tune in to what your message really is.""When you post on social media like a business owner, people will turn to you when they need a real estate professional, a coach, or any other expert."Resources...

In this episode of The Millionaire Maker Show, I dive deep into the significance of the September Sales Surge and how it can be a game-changer for experts, consultants and coaches looking to scale their businesses. As we prepare for this critical period for high-ticket sales, which occurs after Labor Day and before the holiday season, I share insights on why now is the perfect time to strategize and prepare.I also introduce my latest book, The Unlaunch Method, and explain how it offers a step-by-step system to make more sales through social media. During the launch week, you can download The Unlaunch Method for free. Plus, I invite you to join a masterclass on leveraging the September Sales Surge to maximize your sales.The Unlaunch Method - A Simple System For Social Media Sales - Key TakeawaysSeptember Sales Surge: A critical period for high-ticket sales, happening between Labor Day and the holiday season.Strategic Planning: The importance of having a solid plan in place before the September Sales Surge.The Unlaunch Method: A detailed system designed to help coaches increase sales using social media.The Big Three Essentials for Scaling: Focus on strategy, a repeatable system, and sales.Iterative Marketing: Continuously analyze and improve your strategies instead of starting from scratch every time.Lead Generation: Move beyond relying solely on referrals by using social media to attract high-quality leads.Social Media Strategy: Post like a business owner, not an influencer, by following the VEMS model—Vibe, Experience, Methodology, and Strategy.Invite-Only Events: A 54-minute masterclass that serves as a powerful group sales call, ideal for converting leads into clients.Consistency is Key: Daily, consistent efforts in business tasks lead to long-term success, much like a fitness routine.VEMS Model ExplainedVibe: Define your brand's personality by consistently sharing three personal elements.Experience: Use testimonials and customer success stories to build credibility.Methodology: Provide a clear, actionable plan for clients to achieve their goals.Strategy: Outline a step-by-step process to move leads from social media interaction to sales.Key Quotes"You have to make the most use out of those six weeks.""Strategies are a dime a dozen, but without a system, they’re just ideas.""What you do today will be where your business is two, three, four months from now.""You want to be posting on social media like a business owner and not an influencer.""Iterative marketing is the foundation of The Unlaunch Method—analyze and iterate to avoid burnout and keep improving.""The referral game is a frustrating game to play in business. You need a system, strategy, and sales focus.""It’s all about knowing what the right tasks are and doing them consistently."Resources MentionedThe Unlaunch Method book - Available for free download during launch week at TheUnlaunchMethodBook.com.September Sales Surge Workshop: A deep dive into creating an action plan for maximizing sales in September -  Sign up at LindseyAnderson.liveConclusionAs we approach the September Sales Surge, it's crucial to start planning and preparing now. I invite you to join the masterclass and learn how to maximize your high-ticket sales during this pivotal...