Today’s guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We’ll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.

Guest Introduction

Shawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.

Expanding Your Network Through Podcasting - Key Takeaways

• Booming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.
• Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.
• Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.
• Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.
• Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.
• Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.

The Trend of Visual Podcasts

Shawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.

Getting on Other People’s Shows

• Research: Understand the podcast’s theme and audience before pitching yourself as a guest in your niche.
• Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.
• Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.

Building Relationships

Shawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.

The Role of AI in Podcasting

AI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.

Key Quotes

• "Podcasting is the new media."
• "If it doesn't blow up, I can promise you, it's going to help you learn how to talk better."
• "Men lie, women lie, numbers don’t."
• "Dream it, believe it, go out and get it."

Resources Mentioned

• Shawn’s website: Podpromax.com
• Follow Shawn on Instagram: https://www.instagram.com/shawnranthony 
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com