In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.

Guest Introduction

Today, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.

Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales. 

Scaling Your Business with Facebook Ads - Key Takeaways

• The importance of thorough planning before launching ads to ensure effectiveness.
• A consistent organic social media presence can positively impact ad costs.
• Audience trust can be built through consistent messaging across platforms.
• Current challenges in the ad landscape due to rising costs and competition.

Interview Highlights

• Competitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.
• Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.
• Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.
• Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.

Strategies for Success

• Planning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.
• Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.
• Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.

Key Quotes

• “You do have to actually put your thought into it.”
• “If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”
• “I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”

Resources Mentioned

• Get my free bundle, The Social Media Sales Machine: SellMoreWithSocial.com
• Connect with Kim on social media: @realKimBarrett

Kim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540