In today’s episode, I’m thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.

Guest Introduction

Monica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.

From Record Deals to Super Bowls - Key Takeaways

• Leverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.
• Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.
• Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.
• Resilience: Monica’s journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.
• Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.

Brand Building & Collaboration

• Instagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.
• Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.
• Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.

Challenges in Building the Brand

• Breaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."
• Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.

Daily Habits for Success

• Morning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.
• Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.

Key Quotes

• "Yesterday is yesterday, and today is today. I can’t hold on to that—what am I going to do today?"
• "If you don’t ask, you don’t get."
• "Real football fans want to watch the game—sometimes, we’re the only ones in our circles ready to spend $400 for a ticket."
• "You have to have humor and a backbone to be an entrepreneur."

Resources Mentioned

• Monica’s website: www.footballissexy.com 
• Follow Monica on Instagram: @footballissexy
• Get my free bundle to make more sales with social media: sellmorewithsocial.com