In this episode of The Millionaire Maker Show, I dive deep into the significance of the September Sales Surge and how it can be a game-changer for experts, consultants and coaches looking to scale their businesses. As we prepare for this critical period for high-ticket sales, which occurs after Labor Day and before the holiday season, I share insights on why now is the perfect time to strategize and prepare.

I also introduce my latest book, The Unlaunch Method, and explain how it offers a step-by-step system to make more sales through social media. During the launch week, you can download The Unlaunch Method for free. Plus, I invite you to join a masterclass on leveraging the September Sales Surge to maximize your sales.

The Unlaunch Method - A Simple System For Social Media Sales - Key Takeaways

• September Sales Surge: A critical period for high-ticket sales, happening between Labor Day and the holiday season.
• Strategic Planning: The importance of having a solid plan in place before the September Sales Surge.
• The Unlaunch Method: A detailed system designed to help coaches increase sales using social media.
• The Big Three Essentials for Scaling: Focus on strategy, a repeatable system, and sales.
• Iterative Marketing: Continuously analyze and improve your strategies instead of starting from scratch every time.
• Lead Generation: Move beyond relying solely on referrals by using social media to attract high-quality leads.
• Social Media Strategy: Post like a business owner, not an influencer, by following the VEMS model—Vibe, Experience, Methodology, and Strategy.
• Invite-Only Events: A 54-minute masterclass that serves as a powerful group sales call, ideal for converting leads into clients.
• Consistency is Key: Daily, consistent efforts in business tasks lead to long-term success, much like a fitness routine.

VEMS Model Explained

• Vibe: Define your brand's personality by consistently sharing three personal elements.
• Experience: Use testimonials and customer success stories to build credibility.
• Methodology: Provide a clear, actionable plan for clients to achieve their goals.
• Strategy: Outline a step-by-step process to move leads from social media interaction to sales.

Key Quotes

• "You have to make the most use out of those six weeks."
• "Strategies are a dime a dozen, but without a system, they’re just ideas."
• "What you do today will be where your business is two, three, four months from now."
• "You want to be posting on social media like a business owner and not an influencer."
• "Iterative marketing is the foundation of The Unlaunch Method—analyze and iterate to avoid burnout and keep improving."
• "The referral game is a frustrating game to play in business. You need a system, strategy, and sales focus."
• "It’s all about knowing what the right tasks are and doing them consistently."

Resources Mentioned

• The Unlaunch Method book - Available for free download during launch week at TheUnlaunchMethodBook.com.
• September Sales Surge Workshop: A deep dive into creating an action plan for maximizing sales in September -  Sign up at LindseyAnderson.live

Conclusion

As we approach the September Sales Surge, it's crucial to start planning and preparing now. I invite you to join the masterclass and learn how to maximize your high-ticket sales during this pivotal time. 

Strategic planning and consistency are key to long-term success in business, and The Unlaunch Method offers a cohesive strategy that integrates social media, invite-only events, and sales calls to drive growth. Continuous improvement through iterative marketing will help you achieve sustainable success. Remember to download The Unlaunch Method and take advantage of the resources available to you.