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The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.
47 Episodes
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Jim Andrews — longtime sponsorship expert and former IEG executive — to discuss how the business of sports continues to evolve. From the rise of authenticity and owned properties to the role of AI and data in measuring success, Jim shares insights from nearly four decades shaping the sponsorship industry.
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Oliver Luck — former NFL quarterback, attorney, and pioneering executive behind NFL Europe, the Houston Dynamo, and the XFL — to explore what it takes to build sports organizations from the ground up. From introducing American football to Europe to launching Major League Soccer in Houston, Oliver shares his playbook for attracting fans, securing sponsors, and navigating the challenges of new l...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his playbook for measuring ROI, building Emmy-winning storytelling campaigns, and redefining what spons...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Amina Bulman — Chief Revenue Officer of Boston Legacy FC and former strategist at McKinsey, the Obama Foundation, and the Washington Commanders — to explore how women’s sports are reshaping the sponsorship landscape. From navigating the complexities of rebranding an NFL franchise to building Boston’s newest professional club from the ground up, Amina shares her vision for unlocking new fandoms...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Christian Magsisi — founder and CEO of KDA3 and former technology leader for the LA Kings and MLSE — to explore how fan engagement is being reimagined for the modern era. From rewarding authentic fan behavior to unlocking untapped data through blockchain, Christian shares why most teams can’t identify their biggest fans, and how KDA3’s white-label platform is helping clubs, leagues, and sponso...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Alex Urban — Executive Director of the PGA Tour Championship — to unpack the business, branding, and big impact behind one of golf’s most prestigious events. From the $7.2 million charitable contribution to why proud partners like Coca-Cola, Accenture, and Southern Company keep showing up year after year, Alex reveals what makes the Tour Championship such a unique sponsorship property.
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with April Seifert — PhD in social cognitive psychology and founder of Sprocket — to explore the psychology behind sports fandom and what truly drives fan engagement. From why brands keep missing the mark in market research to how teams can move casual viewers up the loyalty ladder, April unpacks the hidden forces shaping modern fan behavior. She also shares how psychographic data is reshaping spon...
In this episode of The Transaction Report, host Steve Feuerstein sits down with Luke Reissman — Head of Global Partnerships for the PGA of America — to unpack the unique world of golf sponsorships and why purpose-driven partnerships are the real differentiator. From the iconic Ryder Cup rivalry to the PGA Championship’s role in showcasing both elite and everyday golf pros, Luke shares how the PGA of America balances its mission to grow the game with the needs of major global brands.
In this episode of The Transaction Report, host Steve Feuerstein sit down with Brett Taber — Vice President of Social Impact for the Minnesota Vikings — to explore how sports teams can move beyond charity into true community transformation. From feeding 250,000 kids through the Vikings Table program to growing the game with girls flag football, Brett shares why intentional partnerships matter and how the Vikings balance purpose with business value. We dive into the shift from old-school corpo...
In this episode of The Transaction Report, we sit down with Brad Nierenberg — founder and CEO of RedPeg Marketing and a pioneer in experiential brand strategy — to unpack what it really means to create a “direct hit” in marketing. From Bud and Miller promotions on the streets of D.C. to massive global gaming activations, Brad shares how meaningful experiences drive brand loyalty in ways traditional media never could. We explore everything from the evolution of event marketing to the rise of m...
The Fan Formula: World-Renowned Social Scientist Dan Ariely on Fans, Brands, and Engagement In this episode of The Transaction Report, we sit down with Dan Ariely — renowned behavioral economist, bestselling author, and professor at Duke University — to explore the psychology behind fandom, value, and why we buy in. From saving habits in the slums of Kenya to emotional loyalty in Yankee Stadium, Dan unpacks the invisible forces that shape human behavior in sports and beyond. We dive into e...
In this episode of The Transaction Report, we sit down with Wayne Kimmel — Managing Partner of SeventySix Capital and one of the most forward-thinking investors in sports tech — to explore the future of the $3 trillion sports industry. From augmented reality broadcasts to NIL's impact on pro endorsements, Wayne shares sharp insights on how technology, media, and athlete monetization are evolving in real time. We dive into everything from AI-powered coaching and personalized fan feeds to youth...
In this episode of The Transaction Report, we sit down with Shripal Shah — former Chief Strategy Officer of the Washington Commanders and current Chief Digital Officer at Next League — to unpack the future of sports marketing. From the early days of mobile content to today’s AI-driven personalization, Shripal shares hard-earned insights on building digital fan experiences, optimizing sponsorships, and navigating the evolving world of sports tech. We cover everything from fantasy football and ...
In this episode of The Transaction Report, host Steve Feuerstein sits down with Chris Russo — former head of digital at the NFL, founder of Big Lead Sports, and longtime sports investment banker — for a deep dive into the evolving business of sport. From pioneering digital fan engagement in the early 2000s to advising billion-dollar transactions at Houlihan Lokey, Chris unpacks the lessons learned from the dot-com crash, the rise of fantasy sports, and the realities of monetization in a post-...
In this episode of The Transaction Report, host Steve Feuerstein sits down with Josh Whiteside, Chief Marketing Officer of the South Carolina Education Lottery, to break down the business behind one of the most efficient sponsorship operations in the public sector. From stretching a $12 million marketing budget across college athletics to funding over $8 billion in scholarships, Josh reveals how purpose-driven storytelling and strategic partnerships power the lottery’s success. They dive into...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Uli Becker, former President of Reebok and Global CMO of Adidas, to unpack the strategy behind some of the most iconic sponsorship campaigns in sports marketing history. From orchestrating Adidas’ landmark 2006 FIFA World Cup activation to pioneering co-branded partnerships with global giants like McDonald’s, Uli shares the real business calculus behind world-stage campaigns. They explore how ...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Derek Sharrer, President of the St. Paul Saints, to explore the business behind one of Minor League Baseball’s most iconic franchises. From the Saints’ fan-first philosophy to their seamless transition into Triple-A, Derek shares how authenticity, creativity, and community have shaped the team's brand and long-term success. They dive into the evolving role of minor league teams, building a str...
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Meka White Morris, Chief Business Officer of the Chicago Bears, to discuss the evolving business of the NFL. From the shifting economics of stadium development to the power of brand partnerships, they explore how teams are adapting to a rapidly changing sports landscape. Meka shares insights on fan engagement, revenue innovation, and the strategic moves shaping the future of the league. Plus, ...
In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with sports marketing expert and Revolution EVP Larry Mann to explore the business forces shaping today’s sports landscape. From the financial impact of championship wins to the evolution of sponsorships, streaming, and NIL deals, they dive into the strategies that drive revenue and influence the industry. Plus, they discuss the rise of new leagues, the challenges of athlete endorsement oversa...
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