The Washington Commanders’ Former Chief Strategy Officer: Shripal Shah on AI, Sponsorship & Fan Engagement
Update: 2025-05-09
Description
In this episode of The Transaction Report, we sit down with Shripal Shah — former Chief Strategy Officer of the Washington Commanders and current Chief Digital Officer at Next League — to unpack the future of sports marketing. From the early days of mobile content to today’s AI-driven personalization, Shripal shares hard-earned insights on building digital fan experiences, optimizing sponsorships, and navigating the evolving world of sports tech. We cover everything from fantasy football and micro-betting to real-time LED activations, AI-powered audience targeting, and how brands should approach economic uncertainty.
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