From Adidas to Reebok: President & CEO Uli Becker on Building Global Brands Through Sport
Update: 2025-04-18
Description
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Uli Becker, former President of Reebok and Global CMO of Adidas, to unpack the strategy behind some of the most iconic sponsorship campaigns in sports marketing history. From orchestrating Adidas’ landmark 2006 FIFA World Cup activation to pioneering co-branded partnerships with global giants like McDonald’s, Uli shares the real business calculus behind world-stage campaigns. They explore how storytelling turns sponsorship into brand equity, the art of athlete alignment, and why brands that think outside the box win inside the market.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
