Just Days Away, $40M On the Line: Tour Championship Top Exec Alex Urban Speaks Sponsors, Fans, & the Business of Pro Golf
Update: 2025-08-07
Description
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Alex Urban — Executive Director of the PGA Tour Championship — to unpack the business, branding, and big impact behind one of golf’s most prestigious events. From the $7.2 million charitable contribution to why proud partners like Coca-Cola, Accenture, and Southern Company keep showing up year after year, Alex reveals what makes the Tour Championship such a unique sponsorship property.
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