Rewriting the Revenue Game: Chicago Bears’ Meka White Morris on the NFL’s Sponsorship Evolution
Update: 2025-03-28
Description
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Meka White Morris, Chief Business Officer of the Chicago Bears, to discuss the evolving business of the NFL. From the shifting economics of stadium development to the power of brand partnerships, they explore how teams are adapting to a rapidly changing sports landscape. Meka shares insights on fan engagement, revenue innovation, and the strategic moves shaping the future of the league. Plus, they dive into the NFL’s business model, the role of hospitality in sports, and what’s next for franchises looking to stay ahead.
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