Sports Partnership Over Sponsorship: How Sleep Number Scored Big with the NFL
Update: 2025-09-19
Description
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his playbook for measuring ROI, building Emmy-winning storytelling campaigns, and redefining what sponsorship means in professional sports.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
