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Leads2Scale

Author: Social Media Week

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How do you build a successful, sustainable, marketing driven organization?

Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
 Episodes
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This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK.During the conversation, James how BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content to their audience, and how the creative process has changed at BuzzFeed and how he has adaptedDon’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week New York 2020! (Use code: Leads2Scale to save 10% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi. During the conversation, Adam discussed his time at Spotify and the early days of the music streaming business, how he found his way into the world of influencer marketing, and how trust is such an important factor in combating fraud in the influencer marketing space.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts.Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit smwinsider.com and use the code Leads2Scale to save 15% off your membership.Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during Social Media Week London 2019 and features James Fabricant, one of the very early employees at MySpace International and the current CEO & Founder of TuneMoji.During the conversation, James discussed how social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy, how digital has changed how artists create and fans experience music, and how short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts. Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit smwinsider.com and use the code Leads2Scale to save 15% off your membership.Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Obele Brown-West, Executive Vice President, North America Digital Client Experience Integration Lead at Weber Shandwick.During the conversation, Obele discussed the state of digital marketing today and the biggest challenges we face, what it means to be digitally-centric in terms of how you support your clients, and how as marketers need to respect customer’s attention and spend more time on the quality and value of the experiences we provide.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution.During the conversation, Mathew discussed the trajectory of his career that led to his current role at Salesforce, why he describes the modern media environment today as infinite, why he feels optimistic about the role of AI in helping deliver a better consumer experience, and why being human-first and experienced-driven in marketing means everything to him.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai.During the conversation Nathalie discussed:Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published.We talked about her current work researching the psychology of social media influencers;and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Jake Lazarus, Co-Founder& CEO of OpenMessage.During the conversation, Jake discussed his background in neuroscience and human-computer interaction and experience as a neuromarketing analyst, how brands are using OpenMessage to engage in conversation, what the future holds for conversational commerce, and we also discussed some of the best practices for securing successful collaboration and what characteristics define a good partnership.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite.As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well.Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John.During the conversation, Josh shared a ton of fascinating insights including what it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup, why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman.During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on marketing, some of the mistakes that brands are making in regards to their approach to storytelling, and explored some common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)Follow Toby and Social Media Week!@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
This week’s episode of Social Media Week’s Leads2Scale podcast features author and Ultra-marathon runner storyteller, Charlie Engle.A thrill-seeker, Charlie Engle has run, cycled, and climbed his way across various terrains around the globe. His 5,000-mile journey across the entire Sahara Desert, where he ran two marathons per day for 111 consecutive days, led to the film Running the Sahara and subsequent work with Matt Damon.During the conversation, Charlie discussed how he went from the idea of running across the Sahara desert to willing it into existence, the transformative power of storytelling and why telling his story has been so important to his journey, and what he’s planning for his next big adventure.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during our Social Media Week New York event and features The New York Times’s biggest voices in audio including Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” and Sebastian Tomich, The New York Times global head of advertising and innovation. They share insights into podcasting and how audio is changing the way we engage with content and storytelling.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit. At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.During the conversation, Will discussed his background as a musician and what lead him to joining Reddit, the parallels between the music industry, social media and building community, the growth of subreddits and the role they have played in driving community engagement, and how they work with brands and the role they play on the platform.Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements.Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A’s.During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode we have another conversation that was recorded live during our Social Media Week Los Angeles event and features the incredible Andy King. You might recognize the name as Andy became an internet celebrity thanks to his infamous appearance on Netflix’s FYRE Festival documentary, “Fyre: The Greatest Party That Never Happened.” Following the Netflix documentary Andy found himself in the middle of a social media blitz after, which quickly turned him into a meme overnight...something that was completely foriegn to Andy because at the time he didn’t even know what a meme was!During the conversation Andy discussed his career before FYRE and how he first got involved with the organizers, how he embraced becoming an overnight viral celebrity, his impression of the Influencer space and how it is changing culture, and how he is using his new found celebrity for good. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization.As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions.During this Social Media Week Los Angeles fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week's Leads2Scale podcast features Eric Edge, SVP, Marketing and Communications at Postmates.During the conversation, Eric discussed his past roles at Facebook, Instagram and Pinterest, what attracted him to his latest role at Postmates, how he sees the on-demand space today, how they view competition and continue to innovate, how the brand is evolving in the eyes of their customers, and what he thinks the big tech platforms need to do to regain consumers trustDon’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week's Leads2Scale podcast features Robert Harles, Managing Director & Global Lead, Social Media & Emerging Channels, Accenture Digital.During the conversation, Robert discussed his early days in Management Consulting how it has helped shape and define his career, his experience working with some of the biggest brands in the world, focusing on social media and enterprise collaboration, and we spent time talking about his current role at Accenture, their recent acquisition of Droga5, and how having one of the most respected creative agencies in the world will shape their business going forward. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week's Leads2Scale podcast features Dan Bennett, Worldwide Chief Innovation Officer at Grey.During the conversation, Dan discussed his early career at Agency.com and his time at TBWA\Chiat\Day, JWT, and McCann, why he joined Grey and what he’s focused on today in regards to how he is driving change from within his organization and also more broadly in the industry, why innovation is an overused term and what it really means from an execution standpoint, he also spent some time discussing the unique partnership between Social Media Week and Grey. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
This week’s episode of Social Media Week's Leads2Scale podcast features Travis Montaque, Founder & CEO at Emogi, a content engine for communication services that helps people have better conversations.During the conversation, Travis discussed his early career in investment banking and what led to him starting a tech company, why he thinks visual communication and emoji’s, gifs and stickers have become so embedded into how we communicate today, how he sees these new forms of communication shaping culture and language, some of the ways in which brands are now beginning to leverage the Emogi platform and how he sees this evolving in the next few years, and much more!Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
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