DiscoverLeads2ScaleEp 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred
Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred

Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred

Update: 2019-07-17
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This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements.




Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A’s.




During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion. 




Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! 




This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) 




Follow Toby and Social Media Week! 




@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 

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Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred

Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred

Social Media Week