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Future Shop Podcast with WSL
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Future Shop Podcast with WSL

Author: WSL

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Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
73 Episodes
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In this episode, Wendy Liebmann, WSL’s CEO and Chief Shopper talks to Mara Sipzener, General Manager of Loyalty at CVS Pharmacy about what’s driving all the recent activity and upgrades to retail loyalty programs.  They discuss:What shoppers expect to be loyal todayWhy CVS, Walmart, Target Bath & Body Works, and others have upgraded their programs recentlyHow loyalty programs need to focus on not only delivering affordability (discounts) but also convenience and personalizationHow the new shopper journey (and all the many touchpoints) needs to be part of a meaningful programBest-in-class loyalty programs (a hint: REI is one)Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
Wendy Liebmann, WSL’s CEO and Chief Shopper and Justin Honaman, Head of Worldwide Retail & CPG, GTM & Segment Leader for Food & Beverages for Amazon Web Services, continue discussions about emerging technology and the implications for the future of retail.They discuss: How quickly companies are integrating generative AI into operating systemsEfficiency plays that are delivering better access to information and images fasterThe intense focus on stores and how new technologies are impacting in-store experience, through physical store technology The implications for loyalty programs and retail mediaOverall, the importance of unified commerce to create a truly meaningful customer experienceVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail. They discuss:What it takes to be a serial entrepreneur (a clue: it’s being obsessed with people)How to disrupt massive, CPG categories, including home care, lip care, oral care and now coffeeBuilding a unique business model based on bringing happiness to everyday categories at affordable pricesFinding the right retailers who understand and can articulate the emotional opportunity on the shelfHow to embed philanthropy into a brand to make a real difference to people’s mental health and wellbeingThe importance of design in creating something people want and use everyday Forgetting the usual business buzzwords and focusing on – and articulating – what people want and need to be happyVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to WSL Retail Strategy Consultant, Elia Auchane, and Retail Innovation Manager, Allie Chilicki, about curating a Retail Safari® at the inaugural Cosmoprof Miami event.  And the power of connecting in store and on the convention floor.They discuss:A behind-the-scenes view to customizing the perfect Retail Safari® Best-in-class retailers in the Latin-inspired Miami marketThe power of people to build emotional engagement at retail, at Nike and at AesopHow Amazon and Ulta unlocked the challenges of doing business todayThe excitement of seeing AI at work, IRLOpportunities that emerged when retailers, brands and service companies from Latin and South America and the US came together in Miami Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Alex Gourlay, Executive Chair of Holland & Barrett, the UK’s leading wellness retailer, and formerly Executive Vice President and Co-Chief Operating Officer of Walgreens Boots Alliance, and President of Walgreens about the future of health care retailing. They discuss:The generational opportunities in health care (from food to pharmacy)How younger people are much more proactive in taking care of their health, and how longevity means opportunity to support older people with solutions for a continued healthy life The power of the pharmacist and the importance of maintaining personal relationships with customers How technology creates great opportunity for personalization with shared data to deliver specific one-to-one solutionsThe power of physical retail that is simplified, edited and organized by solutions Early “green shoots” of integrated health care, but with much more opportunity still to come to build “a magic box”Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this Cloud Chat episode, Wendy Liebmann, WSL’s CEO and Chief Shopper and Justin Honaman, Head of Worldwide Retail & CPG, GTM & Segment Leader for Food & Beverages for Amazon Web Services, continue Cloud Chat, a short, sharp take on emerging technology and the implications for the future of retail.They discuss:The year ahead: the yin and yang of the economy, technology and how companies – and shoppers -- are responding, and willHow slow some companies have been to respond to personalization.The urgency to test generative AI and its power to enhance customer experience, and company efficiencyThe need to stop silo-ing e-commerce from the rest of organizationsBest-of-breed technologies, and what’s to come Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Maly Bernstein, CEO, Bluemercury, the luxury specialty beauty retailer, about her vision for the future of beauty retail and how her strategy is coming to life neighborhood by neighborhood.They discuss:What makes Bluemercury shoppers unique The focus on personalized skincare – both products and services The importance of new categories and private brands The new store format, with its “modern residential” focus, in-store service bars, master classes and other events that are driving shopper engagement and loyaltyHow wellness is delivered through unique products, partnerships services, and human experiencesThe role technology and AI will play in the future to enhance service and customer experienceVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that reveals how Americans are feeling (not happy), and what that means for 2024 and beyond (challenging). They discuss:How shoppers see the challenges for their standard of living in 2024, and what they plan to do about it.  The lack of innovation that leaves shoppers wanting – with little inspiration to pay more.Where shoppers will actually spend more in 2024 – categories, services and retail experiences. There are some.New ways shoppers are defining convenience, value and values.  There’s a whole new vernacular emerging.And lots of surprising white space opportunities (segments of shoppers, categories and more….).  Hint: Pet Owners.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann, WSL’s CEO and Chief Shopper and Justin Honaman, Head of Worldwide Consumer Goods at AWS, continue Cloud Chat, a short, sharp, sometimes provocative take on emerging technology and the implications for the future of retail.  They discuss:  The holiday season – binge or bust – and implications for 2024What’s up – and down – with Generative AIE-commerce and creating a more flexible platformSoon-to-be-revealed AI use cases from brands and retailersAll in 10 minutes or less.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Muriel Gonzalez, President, The Vitamin Shoppe about how the pandemic brought her out of retirement to lead the transformation of street corner vitamin shop into a model of 21st century wellness.They discuss:The keys to transforming a store for fitness jocks into one for anyone on a wellness journeyHow to manage fast-emerging categories and products in the health and wellness space, from hydration to sports fitness, from menopause to immunityWorking with young entrepreneurs and the power of influencers and social mediaThe importance of the “health enthusiasts” staff in helping shoppers make sense of all the news -- and noise.Creating value in the heavily discounted vitamin categoryHow to create a reason for quick trips and longer-term loyaltyVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Alissa Hsu Lynch, formerly of Google and Johnson & Johnson, about the consumerization of technology in health care, and the implications for consumer packaged goods companies and retail.They discuss:Google’s utilization of 10x thinking to create radical solutions How technology will provide better outcomes and more affordable access to health care The success of consumerizing technology in health care is staying focused on real consumer needsHow wearables will evolve and provide more insight into everyday lives over time.How digital tools, like generative AI, plus real people will provide better outcomes. What will come next – from advances in sensors to prescription digital therapeutics for mental health, and the implications for retailThe urgency to build integrated teams – across brand, R&D, marketing, media, user experienceHow data is key to it allVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann, WSL’s CEO and Chief Shopper, and Justin Honaman, Head of Worldwide Retail & CPG, GTM & Segment Leader for Food & Beverages for Amazon Web Services, introduce Future Shop’s Cloud Chat – a short, sharp, sometimes provocative take on emerging technology and the implications for the future of retail.  They discuss:  Generative AI…of courseThe need to explore proofs of concepts and piloting…fastNew focus on data for legacy brands…good news and notReal opportunities for upstart brands to use new tech…take heed legacy brandsCompossible commerce…and moreAll in 10 minutes or less.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Justin Lafoe, most recently Executive Vice President of Marketing and Merchandising for Trader Joe’s and, prior to that, SVP of Merchandising & Retail, Disney Parks, Experience & Products, where he worked for 25 years.They discuss:How delivering a relevant shopper experience has changed as a result of technology and COVID.How deep understanding of changing shopper expectations is essential to building relevant experiences.How the role of the physical store is more important than ever.Why retail icons, such as Starbucks, known for delivering extraordinary experiences have lost their way.How essential it is to engage all constituencies: employees and shoppers in order to deliver a compelling retail experience.The challenges to retailers and brands when values are so politicized.The role of a company’s culture in delivering the right customer experience at retail.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to six industry leaders about key trends that will impact retail in 2024-2025.  Listen to:Susan Lang, CEO, XIL HealthMichael Clinton, CEO & Founder, ROARForwardParbinder Dhariwal, VP & General Manager, CMX, CVS HealthDawn Clark, Co-founder & Principal Architect, Osean StudiosJustin Honaman, Head Worlwide Retail & CPG, GTM, Food/Beverage, Amazon Web ServicesLisa Paley, President, North America, HaleonThey discuss:The health and wellness revolution at retail, and how to define women’s wellness.  The new generation cohort driving growth: how 50+ consumers are the big opportunity now.Personalization, retail media, and how one-to-one marketing is finally in retail’s sights. The role of the physical store: now a place of engagement, not more stuff.How AI has already transformed business.  Now what? The urgency to create a modern corporate culture; engaging internal and external constituencies to grow.   Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.)They discuss:The paradox of shoppers’ “just in case” approach to spending versus treating themselvesThe paradox of shopping in many, many more places – channels, stores, digital – versus wanting to make their shopping lives easierThe paradox of the new shopper journeyThe paradox of what makes a brand – and the real challenges to national brands from private brands (not private label)The paradox of how shoppers are taking care – and control -- of their own health and wellbeingVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Noah Rosenblatt, president, SpaceNK North America, about the company’s unique retail model, and how to straddle Bloomingdale’s, Nordstrom, and Walmart all at the same time. They discuss:Why the changing beauty landscape exemplifies where retail at large is headed How to successfully straddle luxury and mass distribution at the same timeHow the pandemic opened the door to a partnership model that brings prestige to a broader audienceThe key to curating categories, brands and price points efficiently to suit the momentWhy successful retail today is about accessibility and affordability How technology enables a better service environment in mass retail, and overcomes staff shortages in luxury retailVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Parbinder Dhariwal, VP & General Manager of CMX, at CVS Health, about the evolution of Retail Media Networks and the opportunity they offer to create more personalized shopping experiences. They discussWhether this is the moment of one-to-one shopper personalization.The challenge of digitizing a traditionally analog retail business How Retail Media Networks must be consumer-led and add value through the increasingly fragmented shopper journey.How to enable consumers to discover products within categories or adjacent areas, and then become a recommendation engine.The responsibility to utilize data and assets to understand consumers to enhance their lives, and their health and wellness journey and deliver the right message to the right person at the right time.How CVS’s CMX is staying true to its purpose to benefit CVS shoppers on their health and wellness journey. Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode, Wendy Liebmann talks to Michael Clinton, author of ROAR into the Second Half of Your Life - Before It’s Too Late, and CEO and Founder of ROARforward, a joint venture with Hearst Ventures. They discuss:The new 50+ cohort and the social movement driving change in the developed world, as people live longer. One-third of the population is already 50-plus with substantial – and growing spending power. They're not brand loyal. They're blowing up all of the stereotypes, rejecting brands and retailers where they don't feel they represent them accurately.How marketing strategy and merchandising approaches need to be rethought.  How understanding this new cohort is critical for business, employees, brands, and retailers.The implications for brands and retailers – most of whom are currently getting an F grade.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode Wendy Liebmann talks to Susan Lang, founder of XIL Health, a women-owned healthcare analytics and technology company that advises major corporations on health care strategy and  invests in healthcare startups. In her prior life, she was a senior executive at Express Scripts, and has spent her entire life working in healthcare.They discuss:Healthcare at retail in the next 3 - 5 - 10 years through the lens of patients/consumers/shoppers.   With advice for CPG companies and retailers The role of the front store and in-store clinics in the future  New health categories that are emerging The impact virtual medical care will have in the future; for which patients and conditions (even pets get a mention)New technology advances, including AIThe shift from “self care” to “self control”  What “Women’s Wellness” really meansVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this issue:Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy.  They discuss:After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and what’s still only about the lowest price.What makes for joyful shopping in these inflationary times.New shopper segmentation based on how shoppers consider what’s a “head” category versus a “heart” category.How companies – brands and retailers -- need to market accordingly.  Who’s getting it right.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
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