EP56: The 50-plus Opportunity. Why Retail is Getting an F. With Michael Clinton
Update: 2023-07-10
Description
In this episode, Wendy Liebmann talks to Michael Clinton, author of ROAR into the Second Half of Your Life - Before It’s Too Late, and CEO and Founder of ROARforward, a joint venture with Hearst Ventures.
They discuss:
- The new 50+ cohort and the social movement driving change in the developed world, as people live longer.
- One-third of the population is already 50-plus with substantial – and growing spending power.
- They're not brand loyal. They're blowing up all of the stereotypes, rejecting brands and retailers where they don't feel they represent them accurately.
- How marketing strategy and merchandising approaches need to be rethought.
- How understanding this new cohort is critical for business, employees, brands, and retailers.
- The implications for brands and retailers – most of whom are currently getting an F grade.
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