EP86: Women’s Wellness – Opportunities, Challenges and What’s Next with Catherine Magee, Playground
Update: 2025-01-30
Description
In this episode, Wendy Liebmann talks to Catherine Magee, co-founder of Playground, the sexual health and wellness brand, about the opportunities and challenges facing this newly emerging area of women’s health.
They discuss:
- How sexual health and wellness is the last frontier of overall health and wellness.
- That 60 million women in the US suffer from some sexual health or pleasure issue often driven by a life stage change such as pregnancy, peri-menopause or menopause.
- How social media is creating a greater openness.
- The urgency to transition from outdated category definitions and shaming into vernacular that is more relevant and positive.
- How new products and categories are emerging quickly, and will bring a modern openness to the retail aisle (physical or digital)
- That retailers across channels, from Target to Ulta to Nordstrom, see the opportunity.
- Challenges of building a women-first brand centered around women’s pleasure and health needs, and where future investment is required to capture the massive opportunity.
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