EP84: Transforming Retail with Norm de Greve, General Motors
Update: 2024-12-10
Description
In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays.
They discuss:
- How to keep the shopper with you as you manage dramatic change
- The importance of protecting the shopping experience during transformation
- How not to become a victim of short-term profitability while investing in change
- How to keep your eye on the product and the experience it delivers
- The importance of creating distinctive innovation – be it health care or cars
- The role of digital and CRM in personalizing the experience – for cars or for care.
- How transforming cars and health care is not that different
Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
![EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS](https://storage.buzzsprout.com/8i35zz65w2xiucimhvhjc72k3k9v?.jpg "EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS")
Download from Google Play
Download from App Store
United States00:00
00:00
x
