EP94: Transforming Health Care Retail into a Temple of Care with Fiona Sartoretto Verna
Update: 2025-06-24
Description
In this episode, Wendy Liebmann talks to Fiona Sartoretto Verna, retail architect and co-leader of the company Sartoretto Verna™, founded by her grandfather to reshape the global pharmacy landscape. Today, the company has designed pharmacies in over 48 countries, including the US.
Episode Highlights:
- How her family company was founded to create a “temple of care”, rather than merely a dispensary
- How the model of US health care retail is obsolete, and requires new thinking to be profitable
- The importance of building health care retail that reflects each community it serves
- Creating unique experiences for younger and older patients (shoppers), pharmacies can no longer be one-size-fits-all.
- The role of technology in delivering not only efficiency but a customized, personalized health care selling experience
- Insights from other countries, such as Saudi Arabia and Italy, that are relevant for the reinvention of US health care
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