EP61: How to Build a Modern Shopper Experience with Justin Lafoe
Update: 2023-10-11
Description
In this episode, Wendy Liebmann talks to Justin Lafoe, most recently Executive Vice President of Marketing and Merchandising for Trader Joe’s and, prior to that, SVP of Merchandising & Retail, Disney Parks, Experience & Products, where he worked for 25 years.
They discuss:
- How delivering a relevant shopper experience has changed as a result of technology and COVID.
- How deep understanding of changing shopper expectations is essential to building relevant experiences.
- How the role of the physical store is more important than ever.
- Why retail icons, such as Starbucks, known for delivering extraordinary experiences have lost their way.
- How essential it is to engage all constituencies: employees and shoppers in order to deliver a compelling retail experience.
- The challenges to retailers and brands when values are so politicized.
- The role of a company’s culture in delivering the right customer experience at retail.
Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
![EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS](https://storage.buzzsprout.com/8i35zz65w2xiucimhvhjc72k3k9v?.jpg "EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS")
![EP62: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends, Justin Honaman, AWS](https://storage.buzzsprout.com/za8knijo70ca3t7g8giu37mt5c4s?.jpg "EP62: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends, Justin Honaman, AWS")
Download from Google Play
Download from App Store
United States00:00
00:00
x
