EP67: Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein, Bluemercury
Update: 2023-12-21
Description
In this episode, Wendy Liebmann talks to Maly Bernstein, CEO, Bluemercury, the luxury specialty beauty retailer, about her vision for the future of beauty retail and how her strategy is coming to life neighborhood by neighborhood.
They discuss:
- What makes Bluemercury shoppers unique
- The focus on personalized skincare – both products and services
- The importance of new categories and private brands
- The new store format, with its “modern residential” focus, in-store service bars, master classes and other events that are driving shopper engagement and loyalty
- How wellness is delivered through unique products, partnerships services, and human experiences
- The role technology and AI will play in the future to enhance service and customer experience
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