EP78: Retail’s Urgent Search for Volume. How? Now! with Sri Rajagopalan, The CPG Guys
Update: 2024-08-08
Description
In this episode, Wendy Liebmann talks to Sri Rajagopalan, co-founder and co-host of The GPG Guys and founder of Think Blue, about the fast-changing dynamics of retail, what’s plaguing board rooms, and what retail leaders needs to address right now.
They discuss:
- Retail’s number one problem post-Covid: driving volume
- How digital influences virtually every purchase
- Why the role of the in-store end cap is significantly diminished now
- The urgent need for marketers to get away from their data and their desks to see what’s going on at the shelf (and why DSD companies have the edge because they’re in the stores all the time)
- The erosion of national brand shelf space (by smaller and private brands)
- Why (old world) full-funnel marketing is more essential than ever. (Lower-funnel is not the answer.)
- How consumer-centricity is key to all decisions. (No argument from us!)
- Why investing in innovation is more important than ever.
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