EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar
Update: 2024-07-10
Description
In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush-Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers.
They discuss:
- How to create a unique beauty retail experience for Gen Z, by challenging the established order
- Why sustaining a clear shopper-led vision – and passion – is so critical to success
- The importance of creating an experience that reflects the values and needs of younger shoppers (e.g., sustainability, mental health)
- The importance of the in-store beauty advisor and service for younger shoppers
- The role of social media and ecommerce in building Blush-Bar
- How to adapt the product focus to different LatAm beauty cultures
- Learnings for Hispanic beauty shoppers in the US, and
- The power of pink bunnies
Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
![EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS](https://storage.buzzsprout.com/8i35zz65w2xiucimhvhjc72k3k9v?.jpg "EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS")
Download from Google Play
Download from App Store
United States00:00
00:00
x
