EP71: Creating Happy Retail – One CPG Category at a Time, with Craig Dubitsky, Happy™
Update: 2024-03-06
Description
In this episode, Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail.
They discuss:
- What it takes to be a serial entrepreneur (a clue: it’s being obsessed with people)
- How to disrupt massive, CPG categories, including home care, lip care, oral care and now coffee
- Building a unique business model based on bringing happiness to everyday categories at affordable prices
- Finding the right retailers who understand and can articulate the emotional opportunity on the shelf
- How to embed philanthropy into a brand to make a real difference to people’s mental health and wellbeing
- The importance of design in creating something people want and use everyday
- Forgetting the usual business buzzwords and focusing on – and articulating – what people want and need to be happy
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