Channel Up Your Marketing (The ISV Society)

In this episode of the ISV Society podcast, I chat with David Marcotte, a communications and skills development specialist. We discuss the significance of soft skills in business, the importance of effective presentation and public speaking skills, and the impact of storytelling in business communication. David shares insights on mastering virtual communication and emphasizes the need for organizations to invest in soft skills training to enhance team collaboration and productivity. Key takeaways: Soft skills are the glue that holds teams together. Effective communication is essential for business success. Presentation skills can be improved through practice and feedback. Virtual communication requires a different set of skills than in-person interactions. Storytelling enhances engagement and retention of information. Investing in soft skills leads to higher employee retention. Understanding your audience is key to effective communication. Soft skills training can transform workplace dynamics. Everyone can improve their presentation skills with the right techniques. Chapters 00:00 Introduction to Soft Skills and Coaching 04:41 The Importance of Soft Skills in Business 08:28 Enhancing Presentation and Public Speaking Skills 13:58 Mastering Virtual Communication 20:05 Leveraging Storytelling for Business Communication 36:10 Closing Thoughts and Future Engagements

You're listening to The ISV Society podcast and this is part 2 of my conversation with Stephanie McColly from Crestwood Associates. In this episode, we delve into the intricacies of using HubSpot as a marketing automation platform. We discuss the importance of maximizing resources, building scalable processes, and the challenges of licensing and implementation. Stephanie shares insights on utilizing customer success managers and the significance of investing in team development. The conversation emphasizes the need for clarity in marketing goals and the value of continuous learning for marketing professionals. Key takeaways: HubSpot offers a wide range of capabilities beyond just marketing emails. Maximizing resources is crucial for small marketing teams. Building scalable processes is essential for growth. Licensing and implementation can be complex; start with the basics. Utilize customer success managers to get the most out of your software. Investing in team development leads to better outcomes. Clarity on marketing goals is key to success. Continuous learning is vital in the marketing field. Creating a supportive environment fosters employee loyalty. Integrating systems can enhance efficiency and effectiveness. Chapters 00:00 Introduction to HubSpot and Marketing Automation 05:19 Maximizing Integrations for Efficiency 11:39 Licensing and Implementation Challenges 19:34 Building a Solid Foundation for Growth 26:22 Closing Thoughts and Future Engagements Follow Stephanie on LinkedIn⁠ ⁠Follow me

In this episode of the ISV Society podcast, we have Stephanie McColly, Chief Marketing Officer and Integrator at Crestwood Associates, talking all about the importance of relationship building in the ERP industry, the future of GP, and Crestwood's commitment to supporting GP clients. Stephanie shares insights on preparing for the Acumatica Summit, strategies for effective follow-up post-summit, and her personal pet peeves. The conversation emphasizes the significance of strong relationships and strategic planning in business operations. Key takeaways Building relationships is crucial in the ERP industry. Understanding client needs is more important than selling a product. ISVs should integrate into VAR organizations to strengthen ties. Crestwood is committed to supporting GP clients long-term. Transitioning to a new ERP system requires careful planning and support. Training and support are essential during ERP transitions. Networking at events like Acumatica Summit is vital for growth. Post-event follow-up should be strategic and not rushed. Multiple touchpoints within an organization enhance relationship building. Personal insights can foster deeper connections in business. Chapters 00:00 Introduction to Stephanie McColly and Crestwood Associates 06:14 Navigating the GP Landscape and Crestwood's Commitment1 5:12 Post-Summit Reflections and Best Practices 21:18 Personal Insights and Pet Peeves 24:31 Closing Thoughts and Future Engagements Follow Stephanie on LinkedIn Follow me

In this episode of the ISV Society podcast, I got to chat with George B. Thomas, a HubSpot expert and owner of Sidekick Strategies. We discussed various topics including the differences between inbound and outbound marketing and practical HubSpot tips and tricks. George emphasizes the significance of a human-centric approach in marketing and the value of building relationships. He introduces his 'Mathematics of One' philosophy, which focuses on the impact of individual connections in business. Key takeaways: George B. Thomas is passionate about helping others grow personally and professionally. The 'Mathematics of One' philosophy emphasizes the importance of individual connections. Inbound marketing focuses on providing value, while outbound marketing can be done humanely. Segmentation and personalization are crucial for effective marketing strategies. HubSpot users should leverage the platform's evolving tools and features. Building trust takes time and is essential for successful partnerships. A human-centric approach is vital for both internal and external organizational success. Organizations often overlook the importance of people in their processes and platforms. Effective communication is key to successful marketing and sales efforts. Continuous learning and adaptation are necessary for success in the digital landscape. Chapters 00:00 Introduction to George B. Thomas 02:06 The Importance of Personal Growth 04:40 Inbound vs. Outbound Marketing 08:48 HubSpot Tips and Tricks 17:04 The Mathematics of One Philosophy 24:42 Pet Peeves in Marketing Follow George on LinkedIn Learn more about Sidekick Strategies Follow me on LinkedIn

Welcome back to the ISV Society Podcast! In this episode, I get to chat with Kristen Koenig, the Regional Vice President and General Manager of Video Meetings, Webinars, and Events at RingCentral. With over 15 years of experience in the events and marketing industry, Kristen shares her expertise on the evolution of virtual and hybrid events, content marketing trends, and the future of audience engagement. What You’ll Learn in This Episode: The Evolution of Virtual Events: How the industry has shifted from replicating in-person events online to developing hybrid formats that prioritize audience needs. Snackable Content: Why bite-sized, highly-focused content is key to driving engagement and ROI in 2025. The Power of Fun and Engagement: Tips for incorporating interactive elements, such as polls, trivia, and "would you rather" questions, to keep your audience connected. Speaker Advocacy: How supporting diverse voices and leveraging speaker-specific content can elevate your event's impact. AI in Event Marketing: Ways AI tools are streamlining content creation, from audiograms to personalized social media clips. B2B Meets B2C: How emerging demographics like Gen Z and Gen X are shaping the future of business events, blurring traditional lines between consumer and professional marketing. Follow Kristen on LinkedIn Follow Me on LinkedIn

Yes, it's just me again. I'm so excited to chat with you today! In this episode, I discuss the concepts of personal branding and thought leadership, highlighting their differences and importance in the ERP space. There is a need for both to establish credibility and foster connections in niche industries. I'll share how you can effectively combine personal branding and thought leadership to enhance their presence and impact. Key takeaways Personal branding is about how you are perceived by others. Thought leadership focuses on sharing valuable insights and expertise. Both personal branding and thought leadership are essential for credibility. Your personal brand is the vehicle, thought leadership is the fuel. People do business with those they know, like, and trust. Thought leadership positions you as a guide and problem solver. Consistency in sharing personal stories enhances personal branding. Challenging the status quo is key to effective thought leadership. Combining personal branding and thought leadership creates a relatable presence. Engaging with your audience through valuable content is crucial for growth. Chapters 00:00 Introduction to Personal Branding and Thought Leadership 02:50 Defining Personal Brand vs. Thought Leadership 05:35 The Importance of Personal Branding and Thought Leadership 08:41 Bringing Personal Branding and Thought Leadership Together 11:17 Conclusion and Personal Reflections

It's season 2, episode 43! It's also just me this week. I discuss the importance of positioning oneself as a thought leader in the ERP space. I discuss actionable steps to enhance thought leadership, including leveraging podcasts, sharing unique insights, engaging in discussions, and creating valuable resources like webinars and guides. Key takeaways: Thought leadership is about being a trusted voice in the community. Consistency is key to establishing thought leadership. Engagement with your audience is crucial for visibility. Podcasts are an effective platform for sharing expertise. Adding personal insights to shared content enhances value. Creating helpful resources can solidify your position as a leader. Engaging in meaningful discussions builds trust and credibility. Webinars allow for direct interaction and provide actionable insights. It's important to offer value without an agenda. Reflect on how you can provide value to your community. Chapters 00:00 Introduction to Thought Leadership in ERP 02:51 Engaging with Your Audience 05:48 Creating Valuable Content and Resources 09:03 Consistency and Value in Thought Leadership 10:17 Driving Pet Peeves: The Highway Experience Connect with me: LinkedIn: Amiee Keenan ISV Society Podcast: Don’t forget to subscribe to the ISV Society podcast for more insights on growing your influence in the ERP ecosystem.

It's season2, episode 42 of The ISV Society Podcast. My guest is Joe Ambrose, the Practice Director of Expert Services at Panorama Consulting. Joe dives into key considerations such as the importance of aligning ERP systems with a company’s five-year plan, the impact of cloud and AI on ERP solutions, and strategies to mitigate risks during ERP projects. This episode is packed with valuable insights for businesses at any stage of their ERP journey. Key Discussion Points: ERP System Tiers: Joe explains the differences between Tier 1, Tier 2, and Tier 3 ERP systems based on findings from the 2024 report and what types of organizations they best serve. Five-Year Plan Consideration: Why the 2024 ERP report emphasizes the importance of factoring in your company’s long-term goals when selecting an ERP system. Cloud and AI Technologies: How advancements highlighted in the 2024 report are transforming ERP implementations and the benefits they bring. Risk Mitigation Strategies: Key risks in ERP projects identified in the report and how to manage them effectively. Post-Go-Live Support: Why the 2024 ERP report stresses the importance of ongoing support after go-live to ensure ERP success. Resources: Panorama Consulting’s ERP 2024 Report Panorama Consulting Group Website

In episode 41 of The ISV Society Podcast, I chat with John Siefert, the driving force behind Dynamic Communities, to explore the evolution and future of tech communities. John shares the incredible journey of Dynamic Communities, which has grown from focusing on user groups to becoming a comprehensive platform supporting a diverse range of industries and technologies. Key Takeaways: From User Groups to Community Powerhouse: Learn how Dynamic Communities expanded its scope to support a wide array of industries and technologies, becoming a vital resource for professionals worldwide. Community as a Catalyst: John explains the crucial role that community plays in the tech ecosystem, helping individuals and organizations to connect, learn, and grow together. Tech Trends to Watch: Explore the latest developments in AI, digital transformation, and data analytics, and understand how these trends are shaping the future of technology. Looking Ahead: Get a sneak peek into the future of Dynamic Communities and how it plans to continue leading the way in tech innovation and community building. Resources Mentioned: Dynamic Communities Website Follow John Siefert on LinkedIn Subscribe & Leave a Review: If you enjoyed this episode, make sure to subscribe to on your favorite podcast platform so you never miss an episode. And if you found value in our conversation, please leave us a review to help others discover the show!

It's time for season 2, episode 39! Dennis Easter from Algorithm shares the two golden rules for ISV partnerships: being easy to work with and ensuring no surprises. These principles are key to building strong, trust-filled relationships. Also, find out what his wish list is. Don't forget to follow us on LinkedIn. Follow Dennis Easter Follow Amiee Keenan

In our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ.  Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights: The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance. Channel Selection: How to choose the right marketing channels based on your data. Customer Journey: Understanding and optimizing the customer journey through effective data usage. Don’t miss out on these valuable insights! Listen to the episode.

In this episode of the ISV Society podcast, Amiee Keenan interviews CJ Boguszewski, the Senior Vice President of Partner Programs and Strategy at Acumatica. We discussed topics such as ERP platforms, tech trends for the future, and cloud architecture. CJ explains how Acumatica's ERP platform is designed to accommodate innovation and allow for easy modification and personalization. We also talk about the importance of AI in business processes and the role of publishers, partners, and customers in adopting tech trends. Additionally, we highlight the benefits of cloud architecture and the need for businesses to automate their way to productivity. Also, don't forget to like, subscribe, and share with your team!

It's time for season 2, episode 36. In this episode, I chat with Morgan Lacey from LightWork Software about the challenges and benefits of the performance management process. Performance management should be a continuous process focused on growth, not just an annual evaluation. The ISV Society podcast explores how to create a performance management system that fosters ongoing development and employee engagement. Chapters 00:00 Introduction and Background 06:03 Defining Goals and Vision 09:05 Tools for Documenting and Referencing Performance 11:53 Insights for Leaders 16:06 Essentials of Planning a Successful Process Connect with Morgan on LinkedIn. Learn more about LightWork Software.

It's Season 2, Episode 35 and we have Mira Razman, she calls herself the program committee secretary and makes sure this conference goes out without a hitch. The ISV Society is excited to be a media sponsor! What did we talk about? What is it Where is it Who's it for Interested in sponsoring? Here's what's left: 4 Silver Sponsors Tuesday's part - Rock Concert Enchanted evening for speakers Pinball machines Coffee stand A great event to network, learn, and have fun! it creates a feeling of unity!

It's episode 34! I'm thrilled to have a conversation with Kent Richeson, a seasoned professional with over 20 years of experience in the ERP space for SMB customers. His extensive background includes ERP and ISV Sales and Pre-Sales Experience, making him a trusted voice in the industry. What burning questions did we tackle in this episode, ones that are likely on your mind too? Should I sell products through a partner channel? Can you sell both direct and through partners? What do my partners need to be successful with my product? We wrapped it up with a simple message…., a simple mission statement….live it …and most importantly, believe it.

It's episode 33, and yes, it's just me. But don't worry, I have more guests lined up, so stay tuned. If you follow me on LinkedIn, you may have seen a poll asking if you would be interested in a course on Partner Marketing. Well, the majority said, YES! So, I thought why not create a podcast about what I was thinking, the outline, and what I would like to cover. So take a listen and let me know what you think. I would love to hear your feedback so I can include your ideas and input into this course. Also, did you hear? I made it on the list of the Top 121 Podcasts by Canalys. Excited to see this podcast grow. Please make sure to subscribe and give a review to help it reach more people.

It's here! Episode 32! I got to chat with Suzanne Scanlan, Director of Marketing Operations and Digital Experience at ArcherPoint. We chatted about a book, Smart Brevity, by Jim VandeHei, Mike Allen, and Roy Schwartz. The topics we covered are: What is it? How can you incorporate it into your meetings, emails, presentations, and more? Have you read it? Let us know.

It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. ⁠Check it out⁠. What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow ⁠Bobby⁠ on LinkedIn. Follow ⁠me⁠ on LinkedIn.

Welcome to episode 30 of The ISV Society Podcast. Yes, it's just me this week. But don't worry I've more guests lined up for you. Marketing success as an ISV doesn't require a bottomless budget! In this podcast episode, I dive into these 3 practical tips: Free and freemium tools Repurposing content creatively Strategically engaging on social media As I mentioned on the Podcast. Check out Just Connecting for information on their LinkedIn™️ Algorithm Report and there are some great tips and such from AuthoredUp as well.  I also have a few social media podcast episodes you can check out as well. The Power of LinkedIn Personal Profile Social Media Strategies with Jon Rivers How well do you know LinkedIn? Follow ⁠⁠⁠⁠⁠me⁠⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ⁠ISV Guide to Grow Your Audience⁠⁠⁠⁠⁠ ⁠⁠⁠⁠2024 ⁠Event Calendar⁠ for ISVs⁠

It's time for episode 29, and my guest is Ashley Spence, Marketing Manager at Klear Systems, Inc. What did we chat about: Focus for 2024 Coffee Chats Personalization/Personal Touch Not always about the numbers Trusted form of referral Follow Ashley on LinkedIn Follow ⁠⁠⁠⁠⁠me⁠⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ⁠ISV Guide to Grow Your Audience⁠⁠⁠⁠⁠ ⁠⁠⁠⁠2024 ⁠Event Calendar⁠ for ISVs⁠