Marketing and IT: A Partnership for Data Accuracy
Update: 2024-07-09
Description
In our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ.
Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights:
The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance.
Channel Selection: How to choose the right marketing channels based on your data.
Customer Journey: Understanding and optimizing the customer journey through effective data usage.
Don’t miss out on these valuable insights! Listen to the episode.
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