In this episode of the ISV Society podcast, I got to chat with George B. Thomas, a HubSpot expert and owner of Sidekick Strategies.

We discussed various topics including the differences between inbound and outbound marketing and practical HubSpot tips and tricks.

George emphasizes the significance of a human-centric approach in marketing and the value of building relationships.

He introduces his 'Mathematics of One' philosophy, which focuses on the impact of individual connections in business.

Key takeaways:

• George B. Thomas is passionate about helping others grow personally and professionally.


• The 'Mathematics of One' philosophy emphasizes the importance of individual connections.


• Inbound marketing focuses on providing value, while outbound marketing can be done humanely.


• Segmentation and personalization are crucial for effective marketing strategies.


• HubSpot users should leverage the platform's evolving tools and features.


• Building trust takes time and is essential for successful partnerships.


• A human-centric approach is vital for both internal and external organizational success.


• Organizations often overlook the importance of people in their processes and platforms.


• Effective communication is key to successful marketing and sales efforts.


• Continuous learning and adaptation are necessary for success in the digital landscape.

Chapters

00:00 Introduction to George B. Thomas

02:06 The Importance of Personal Growth

04:40 Inbound vs. Outbound Marketing

08:48 HubSpot Tips and Tricks

17:04 The Mathematics of One Philosophy

24:42 Pet Peeves in Marketing

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