The FMCG Podcast
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This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advice on how to cope with the ups and downs of the fast-paced FMCG sector, and tips on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential. Enjoy!
53 Episodes
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Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them
Timestamps
(00:00) Intro
(00:32) Intro to out-of-home activations and his role
(03:00) Who are GottaBe! Marketing and how do they operate?
(05:38) The approach and culture they lead with (quality over quantity)
(07:08) How are they different and what are their activation missions?
(08:55) What makes a great out-of-home activation?
(13:07) Examples of previous activations
(16:20) Challenges with activations
(19:00) Future of GottaBe! and campaigns in the pipeline
(21:30) Advice about building an FMCG career
(26:10) Resources, books, tips and outro
Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
Timestamps
(00:00) Intro
(02:10) Background of the founders
(08:45) The idea behind FATSO
(11:00) Mission of FATSO
(14:00) How to stand out on the shelf
(17:40) Leveraging social activations
(21:35) FATSO discuss the range on sale!
(23:50) What's around the corner for FATSO
(25:00) Skills and tips for people in the industry and outro
Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.
Timestamps
(00:00) Intro
(00:57) Who is Martee's
(02:00) Idea behind Martee's
(04:02) Why Martee's are NOT a vending service
(05:30) Martee's leading the way in the UK obesity crisis
(05:50) Where the term 'micro-retail' came from
(07:10) Brands that fit the Martee's vision
(09:25) Where the name 'Martee's' came from
(11:48) Where Martee's can be found
(14:00) Martee's scaling up shortly
(17:30) How Martee's attract new customers
(21:40) Day in the life of Martee's
(25:00) Resources & advice for the FMCG industry from Martee's
(28:05) Background of Harry and Lucy, the co-founders of Martee's
(30:24) Socials and links for Martee's and outro to video
Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm.
Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more.
Enjoy!
Timestamps
(00:00) Intro
(00:30) Intro to Brandon Consultancy and the history of the founder
(02:15) Mission of Brandon Consultancy
(04:18) Brandon in practice and their activation with Horlicks
(07:08) The process of how they work and a look behind the scenes
(09:28) How to maintain a clear vision in the ideation process with clients
(11:10) What gives Richard the drive to perform at work
(12:00) Where does Brandon position itself?
(15:30) An insight on shopper marketing
(20:15) Exciting things for Brandon Consultancy moving forwards
(24:25) What's it like to be a founder in the FMCG industry?
(26:48) Tips and advice for upcoming talent in the industry (PASSION!)
(33:38) Books, resources, tips for people in the industry and outro
On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.
We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.
Enjoy!
Timestamps
(00:00) Intro
(03:00) Re-branding a traditional household name
(08:00) Importance of control over a project
(10:45) Symbolism of their branding and tagline
(15:03) Chatting about Outland's brand image
(17:30) Consumer behaviours in the craft industry
(20:35) Knowing when to stay in your lane
(22:45) Best-sellers in- and off-trade
(25:20) Day in the Life of an SME
(27:40) Advice/skills to upcoming people in FMCG
(30:50) Resources and outro
Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.
We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.
Enjoy!
Timestamps
(00:00) Intro
(01:25) The story of Hunter & Gather
(06:15) Where the Hunter & Gather name came from
(09:40) Positioning Hunter & Gather in the market
(12:00) Stockists and reputation with consumers
(17:50) Bestsellers and plans in the pipeline
(22:20) Personal mission and how to switch off from the brand
(27:30) Resources and advice for someone exploring the space and outro
In today's episode, we're joined by Amy Moring, co-founder of Hunter & Gather. Amy and her partner have created award-winning 'real food' by using the best ingredients and providing healthy swaps to kitchen staples.
We talk about the early days of the company, last-minute branding changes and the health benefits they attribute to their products.
Check out the podcast to learn more about their advice on how to break into a market that's dominated by big brands.
Watch on YouTube: https://youtu.be/Yzt7lXVkjxs
Timestamps
(00:00) Intro
(08:55) How he went from painter to founder
(13:16) Re-structuring during the pandemic
(13:40) Turning down Dragons' Den
(18:00) Margins and headspace
(20:00) Ramping up production
(22:30) Navigating the industry
(26:00) Mental health
(27:50) Balancing control of the business
(31:00) Product spotlight
(38:30) Outro
Season 3 is here!
To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'.
From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product.
He's landed major retailer stockists and even turned down an offer on Dragons' Den!
Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market.
In this podcast, we speak with Danny Bull, Founder of Dung Snacks. Who are Dung Snacks? Their mission is to provide tasty, healthy, indulgent snacks while helping to end child hunger.
They position themselves as a high protein bar that'll deliver on your macros but is good for your gut. No dodgy sweeteners here, and they'll deliver far more protein than the date squish bars. All whilst containing ingredients that'll look after your gut.
Watch or listen to the podcast to find out more about Dung's mission, the opportunities & challenges that come with starting a food brand post-pandemic & Brexit, and Danny's story about setting up a food business with no experience.
Need help recruiting great people for you food & drink business? See how we could help make this easier for you on our website: www.consumerhub.uk
https://podcasters.spotify.com/pod/show/thefmcgpodcast
In this podcast, we speak with Liam Mahoney, Head of International Sales at LoveRaw. Sports and nutrition have always been huge for Liam, and after completing a degree in sports science as well as a masters in sports nutrition he started out his career at Shrewsbury Town, with the sports medicine team.
But after quickly realising this wasn't for him, he found a role that combined his passion for nutrition in a commercial setting with Tesco as a category buyer. After a successful three years with Tesco Liam moved to Grenade as a National Account Manager for convenience channels, before moving to LoveRaw as the Head of UK convenience and has recently become the Head of International Sales.
Check out this podcast to hear the story of LoveRaw, how to win with convenience retailers and insights directly from the category. He tells us how to conquer the mind of the impulse buyer.
Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
In this podcast, we're speaking with Zoey Henderson, Founder of Fungtn.
You're probably wondering "who's Fungtn?" Fungtn are a non-alcoholic craft beer brand brewed with mushrooms. Nope your beer won't take like mushrroms, nor will it get you high, these are functional funghi that have great adaptogenic properties, so you can still enjoy an ice cold craft beer without compromising on your health, training or whatever else you've got going on in life!
Watch the podcast to hear the story, gain direct insights about the no & low category, and learn more about functional mushrooms. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
In this podcast, we're speaking with Emily Laws, Head of Brand at Lucky Saint.
Emily began her career in PR before moving into brand marketing with Streetfeast and Fever-Tree before moving to Lucky Saint and becoming Head of Brand.
Lucky Saint is the UK's Number 1 Dedicated Alcohol-Free Beer. Their mission? "To become to alcohol-free, what Guinness is to stout". Watch the podcast to hear all about the story of Lucky Saint, insights directly from drinks, and how to impactfully grow a brand.
Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
In this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers.
Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over to Costa as Head of FMCG UK and Ireland.
Watch the podcast on YouTube or listen on your favourite podcasting platform to unlock these insights. https://podcasters.spotify.com/pod/show/thefmcgpodcast
Are you a food or drink brand currently struggling with any hires? Whether you're a start-up, SME or Blue-chip, we can help with
that. Consumer Hub recruits commercial roles for consumer businesses. Drop Richard a note at richard@consumerhub.uk or LinkedIn to find out more https://www.linkedin.com/in/richardbennigsen/
In this episode of The FMCG Podcast, we're speaking with Brett Goldhawk, a global brand, innovation and communications specialist.
Brett is the founder of branding & design agency DesignHawk, and has worked with some giants in the world of FMCG including: Unilever, Grupo Bimbo, Greene King, Associated British Foods, Procter & Gamble with brands such as Pataks, New York Bakery Co and Old Speckled Hen.
He has expertise in brand insight, innovation, identity, packaging design, shopper marketing and tone of voice. This episode sees us getting into the detail of how brands can build brand resistance, how brands can stand out, and why brands should not focus all their efforts on growing the category during the hard times.
Watch on YouTube or listen on most major podcasting platforms here:
https://podcasters.spotify.com/pod/show/thefmcgpodcast
In this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team.
On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry, whether that's through apprenticeships, graduate schemes or entry-level roles.
There are also some brilliant insights for any hiring managers out there, about what working in the food industry is like for Gen Z, the key motivators for young adults as well as challenging some of the stigmas.
You can watch the podcast on YouTube & Spotify or if you'd prefer to listen it's available on all major podcasting platforms.
In this episode of The FMCG Podcast, we're speaking with Alex Hunter, Group Sales Director of The Audience Collective? Alex has experience working in Category, Consumer & Range Insight with both FMCG and research agencies with people such as Asda, Betty's & Taylors and Visuality before joining Audience. Who are Audience? A multidiscipline marketing agency specialising across all aspects of marketing including web design, shopper insights, social media, advertising, market research - the list goes on. Told you they do EVERYTHING. Oh and they work with some pretty big businesses too from Tesco & Morrisons to Unilever & Britvic to Sony & HSBC. Want to unlock these insights? Watch the podcast, or if you prefer to listen you can find it on Spotify & Apple Podcasts.
In this video we speak with Sarah Graham, the Advertising, Brand and Media Lead at Warburtons. Sarah has ten years experience in Brand Marketing with Warburton's starting as a Marketing Executive, and now finding herself as the lead for Warburton's Brand, Advertising and Media. Sarah gives us insight into what the day-to-day of an Advertising, Brand & Media Lead looks like within one of the nations biggest brands, the key stakeholders he works closely with both internally & externally, and what "good looks like" for any budding Brand Managers or Marketeers out there. Check the video out to hear Sarah's insights!
In this episode of The FMCG Podcast we speak with Jessica Harris-Voss, Sales Director at Dalston's Soda.Jess has experience across multiple different categories of FMCG including Drinks, Healthy Snacks and Beauty with brands: Diageo, itsu & L'Oréal before joining Dalston's.Now before we go any further, have you tried Dalston's? If not go grab a mixed case off their website right now - trust us you won't regret it.We speak about all things Career Development, FMCG and Soft Drinks. Listen to find out more.Did you know you can also watch on YouTube with video: https://www.youtube.com/watch?v=Qnug6AloMFU
In this episode of The FMCG Podcast we're speaking with Louise Monk, Director at Popcorn Kitchen. We hear all about the story behind how Louise's career helped her set up Popcorn Kitchen, how they stand out from other brands with unique gifting options, and how understanding the manufacturing process & true cost of goods can help make you a better sales person. Watch the podcast to unlock these insights, or if you prefer to listen, check it out on Spotify and Apple Podcasts. Oh and if you're stuck for Christmas gift ideas, go grab a giant bottle off the website: https://popcornkitchen.co.uk/ Want to watch this podcast instead? Check out YouTube here:
In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix.Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget. Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcgChapters: 0:00 Introduction0:43 Gareth's Introduction2:30 What Sets Brands Apart in the Current FMCG Market5:47 Brands We Should Keep an Eye On11:32 The Difference Between Brand Management Now & 5-10 Years Ago15:55 Gareth's Experience Rotating Across Different Categories21:30 How Big Brands Stand Out in a Market that is Disruptive24:10 Gareths Advice for Marketing Managers28:12 'Beanz and Bix' Marketing Campaign Secret32:08 One Quality Every Great Marketeer Needs33:29 Gareth's Socials
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