Creating the Costa Experience at Home with Mark Cumming, Head of FMCG UK&I at Costa Coffee - Episode Thirty Four
Description
In this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers.
Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over to Costa as Head of FMCG UK and Ireland.
Watch the podcast on YouTube or listen on your favourite podcasting platform to unlock these insights. https://podcasters.spotify.com/pod/show/thefmcgpodcast
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