Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
Update: 2024-03-06
Description
Timestamps
(00:00 ) Intro
(00:32 ) Intro to out-of-home activations and his role
(03:00 ) Who are GottaBe! Marketing and how do they operate?
(05:38 ) The approach and culture they lead with (quality over quantity)
(07:08 ) How are they different and what are their activation missions?
(08:55 ) What makes a great out-of-home activation?
(13:07 ) Examples of previous activations
(16:20 ) Challenges with activations
(19:00 ) Future of GottaBe! and campaigns in the pipeline
(21:30 ) Advice about building an FMCG career
(26:10 ) Resources, books, tips and outro
Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
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