Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland
Description
Timestamps
(00:00 ) Intro
(03:00 ) Re-branding a traditional household name
(08:00 ) Importance of control over a project
(10:45 ) Symbolism of their branding and tagline
(15:03 ) Chatting about Outland's brand image
(17:30 ) Consumer behaviours in the craft industry
(20:35 ) Knowing when to stay in your lane
(22:45 ) Best-sellers in- and off-trade
(25:20 ) Day in the Life of an SME
(27:40 ) Advice/skills to upcoming people in FMCG
(30:50 ) Resources and outro
Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.
We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.
Enjoy!
United States
