Infiltrating a Frozen Market with Innovation and Style – with Joe Moruzzi, founder of Pleese
Description
Timestamps
(00:00 ) Intro
(08:55 ) How he went from painter to founder
(13:16 ) Re-structuring during the pandemic
(13:40 ) Turning down Dragons' Den
(18:00 ) Margins and headspace
(20:00 ) Ramping up production
(22:30 ) Navigating the industry
(26:00 ) Mental health
(27:50 ) Balancing control of the business
(31:00 ) Product spotlight
(38:30 ) Outro
Season 3 is here!
To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'.
From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product.
He's landed major retailer stockists and even turned down an offer on Dragons' Den!
Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market.
United States
