行銷專家告訴你，該如何鼓勵老年人從事疾病篩檢
Update: 2025-06-17
Description
這篇研究報告探討了資訊呈現方式（增益或損失框架）和年齡對消費者疾病檢測意願及行為的影響。研究發現，隨著年齡增長，某種框架的資訊在鼓勵疾病檢測方面更具說服力。
Pang, Y., Wang, L., & Chen, F. (2024). Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age. Journal of Consumer Psychology.
https://myscp.onlinelibrary.wiley.com/doi/abs/10.1002/jcpy.1436
加入免費會員，更新資訊不漏接： https://open.firstory.me/join/ckguycqvd09rl0903cnn324fv
小額贊助支持本節目： https://open.firstory.me/user/ckguycqvd09rl0903cnn324fv
留言告訴我你對這一集的想法： https://open.firstory.me/user/ckguycqvd09rl0903cnn324fv/comments
Powered by Firstory Hosting
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
