創業家該如何說服天使投資人挹注資金？行銷尖端研究科普 ep. 30
Update: 2025-06-19
Description
該如何說服天使投資人跟創投投資你的創業計畫？熱情激昂的語言是否有機會可以拿到資金挹注？
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S., & Dahl, D. W. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals. Journal of Marketing.
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